Brandwave

How popular isMRI Palace?

In September 2026, people searched for MRI Palace by name about 210 times in New Zealand, about the same as the previous year. These searches made up 8% of all New Zealand real estate agency software searches, placing MRI Palace fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about real estate agency software, MRI Palace appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

MRI Palace is the fourth most searched of 7 competitors and the second most recommended in AI answers.

  1. PropertyMeShare of searches 40.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. MRI VaultShare of searches 23.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Re-LeasedShare of searches 22.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. MRI PalaceShare of searches 8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Rex SoftwareShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top real estate agency software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MRI Palace was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MRI Palace is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MRI Vault1st
  2. MRI Palace2nd
  3. Rex Software3rd
  4. Re-Leased4th
  5. PropertyMe5th
  6. Agentbox5th
  7. Box+Dice7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MRI Vault4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MRI Palace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Re-Leased3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rex Software3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Box+Dice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agentbox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PropertyMe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about real estate agency software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which real estate agency software compete with MRI Palace?

MRI Palace against real estate agency software in New Zealand, by month

Share of searches by month for PropertyMe, MRI Vault, Re-Leased, MRI Palace, Rex Software. The figures are in the table below the chart.

View monthly share of searches table
MonthPropertyMeMRI VaultRe-LeasedMRI PalaceRex SoftwareBox+DiceAgentbox
Oct 202543%28.3%13.6%7.3%3.5%2.4%1.7%
Nov 202541.3%29.5%17.1%7.5%1.8%1.4%1.4%
Dec 202542.8%24.6%17.1%9.1%2.7%2.1%1.6%
Jan 202641.6%28.6%16.4%5.9%3.4%2.1%2.1%
Feb 202639.5%32.3%14.7%6.4%3.8%1.5%1.9%
Mar 202641.7%28.5%15.4%6.7%4.5%1.9%1.3%
Apr 202636.5%31.7%17.7%7.7%4.4%1.1%0.74%
May 202639.6%27%17.8%7.8%4.4%2.2%1.1%
Jun 202639.5%27.4%18%7.9%3.8%1.9%1.5%
Jul 202640.3%26.2%19.4%8.5%2.8%1.6%1.2%
Aug 202640.3%24%18.6%10.1%3.5%2.3%1.2%
Sep 202640.2%23.5%22.3%8%3.4%1.9%0.76%

  1. 1.PropertyMe

    40.2%

    Held 1st. 1.1K estimated branded searches, +1.9% vs prior month. Share -0.2 points.

  2. 2.MRI Vault

    23.5%

    Held 2nd. 620 estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Re-Leased

    22.3%

    Held 3rd. 590 estimated branded searches, +22.9% vs prior month. Share +3.7 points.

  4. 4.MRI Palace

    8%

    Held 4th. 210 estimated branded searches, -19.2% vs prior month. Share -2.1 points.

  5. 5.Rex Software

    3.4%

    Held 5th. 90 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Box+Dice

    1.9%

    Held 6th. 50 estimated branded searches, -16.7% vs prior month. Share -0.4 points.

  7. 7.Agentbox

    0.76%

    Held 7th. 20 estimated branded searches, -33.3% vs prior month. Share -0.4 points.

Compare popularity between MRI Palace and its closest rivals

Every comparison with MRI Palace

4 comparisons

How has branded search demand for MRI Palace changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MRI Palace in New Zealand held steady at 210.
  • Across the 12 months ending September 2026, MRI Palace’s share of searches among real estate agency software in New Zealand increased from 7.3% to 8%.
  • Across the 12 months ending September 2026, MRI Palace’s share of searches among real estate agency software in New Zealand peaked at 10.1% in August 2026 and was lowest at 5.9% in January 2026.

How did search popularity change for New Zealand real estate agency software in September 2026?

6 changes

  1. In September 2026, Re-Leased gained share of searches among real estate agency software in New Zealand, from 18.6% to 22.3%.

  2. In September 2026, MRI Palace lost share of searches among real estate agency software in New Zealand, from 10.1% to 8%.

  3. In September 2026, MRI Vault lost share of searches among real estate agency software in New Zealand, from 24% to 23.5%.

  4. Agentbox’s share of searches among real estate agency software in New Zealand has lost ground for 3 months in a row, from 1.5% to 0.76% in September 2026.

  5. Estimated monthly branded searches for Box+Dice in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

  6. Estimated monthly branded searches for PropertyMe in New Zealand fell 13.8% over 12 measured months, from 1.2K to 1.1K in September 2026.

How are MRI Palace’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using MRI Palace’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mri palace

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How the Brand Demand Index is measured

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