Motion Sickness vs Previously Unavailable:Which is more popular by branded search in New Zealand?
In August 2026, Motion Sickness had more branded searches than Previously Unavailable among creative and integrated agencies in New Zealand. Motion Sickness was estimated to have 380 branded searches compared to Previously Unavailable’s 270, and held a 3.7% Share of Search versus Previously Unavailable’s 2.6%.
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Which is more popular in search, Motion Sickness or Previously Unavailable?
Creative advertising, brand and integrated marketing agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Motion Sickness, Previously Unavailable. The figures are in the table below the chart.
View monthly share of search table
| Month | Stanley St | Bastion | McCann New Zealand | TBWA\New Zealand | Saatchi & Saatchi | Special Group | Colenso BBDO | VML | Chemistry | Motion Sickness | Ogilvy | Previously Unavailable | Pitchblack Partners | Augusto | Attraction Studio | Werk Agency |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 9.2% | 1.6% | 6.1% | 17.6% | 7% | 4.4% | 10.4% | 3.7% | 3% | 4% | 3.1% | 1.6% | 2.7% | 1.3% | 2.4% |
| Nov 2025 | 35.8% | 8.8% | 1.9% | 5.4% | 10.9% | 6.2% | 4.8% | 6.3% | 3.7% | 2.7% | 3.5% | 3.3% | 2.1% | 1.7% | 1.7% | 1.4% |
| Dec 2025 | 37.4% | 7.6% | 7.1% | 5.3% | 9.5% | 5.4% | 4.1% | 4.6% | 2.1% | 2.3% | 3.1% | 2.3% | 2.7% | 1.8% | 1.2% | 3.4% |
| Jan 2026 | 46.6% | 6.4% | 3.3% | 4.8% | 8.1% | 4.9% | 5.1% | 4.1% | 2.1% | 1.7% | 3.4% | 2.3% | 1.8% | 1.9% | 1.8% | 1.8% |
| Feb 2026 | 29.3% | 13.8% | 4.3% | 7.7% | 9.1% | 4.4% | 4.8% | 4.5% | 4.5% | 3.4% | 2.9% | 3.4% | 2.1% | 1.7% | 2.1% | 1.7% |
| Mar 2026 | 28.6% | 8.9% | 6.3% | 5.1% | 8.4% | 5.1% | 5.7% | 4% | 7.6% | 6% | 3.1% | 3.2% | 2.5% | 1.7% | 2.1% | 1.7% |
| Apr 2026 | 29.3% | 7.1% | 11.5% | 5.2% | 6.2% | 5.1% | 4.8% | 4% | 4% | 7.4% | 3.6% | 3.4% | 2.6% | 1.8% | 2.1% | 1.7% |
| May 2026 | 24.7% | 11.5% | 11.3% | 5.7% | 6.3% | 6.6% | 4% | 4.7% | 5.8% | 4.1% | 3.3% | 3.4% | 2.7% | 1.7% | 2.2% | 2.2% |
| Jun 2026 | 23.9% | 9.9% | 11% | 5.6% | 7.3% | 7.6% | 5.9% | 4.9% | 5.4% | 3.5% | 3.4% | 3.4% | 2.1% | 1.7% | 2.1% | 2.6% |
| Jul 2026 | 25.9% | 8.7% | 12.6% | 5.8% | 6.7% | 6% | 6.4% | 4.6% | 3.7% | 4.3% | 3.8% | 2.9% | 2.3% | 2.3% | 1.8% | 2.3% |
| Aug 2026 | 27.9% | 10.1% | 10.1% | 7.7% | 7.4% | 6.2% | 4.6% | 4.2% | 3.7% | 3.7% | 3.1% | 2.6% | 2.5% | 2.2% | 2% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Motion Sickness and Previously Unavailable comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Motion Sickness took it in March 2026.
- Across the 11 months ending August 2026, Motion Sickness’ estimated Share of Search among creative and integrated agencies in New Zealand moved from 3% to 3.7%, and its estimated monthly branded searches moved from 330 to 380.
- Across the 11 months ending August 2026, Previously Unavailable’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 3.1% to 2.6%, and its estimated monthly branded searches moved from 340 to 270.
How did search popularity change for New Zealand creative and integrated agencies in August 2026?
2 changes

In August 2026, Motion Sickness lost estimated Share of Search among creative and integrated agencies in New Zealand, from 4.3% to 3.7%.

Previously Unavailable’s estimated Share of Search among creative and integrated agencies in New Zealand has lost ground for 3 months in a row, from 3.4% to 2.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Motion Sickness’ and Previously Unavailable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Motion Sickness
7 branded search terms
- motion sickness advertising
- motion sickness agency
- motion sickness agency nz
- motion sickness auckland
- motion sickness company
- motion sickness nz
- motion sickness studio
Previously Unavailable
2 branded search terms
- previously unavailable
- previously unavailable nz

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.