Brandwave

Morphum Environmental vs thinkstep-anz:Which is more popular?

In September 2026, Morphum Environmental had more branded searches than thinkstep-anz among environmental and carbon consultants in New Zealand. Morphum Environmental had about 930 branded searches, while thinkstep-anz had 70. Morphum Environmental made up 17.1% of all environmental and carbon consultant searches we track, and thinkstep-anz accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about environmental and carbon consultants, thinkstep-anz appeared in three of the five answers and Morphum Environmental in none.

Among environmental and carbon consultants in New Zealand in September 2026

Who do people search for more?

Morphum Environmental, about 13 searches for every 1 for thinkstep-anz

Morphum Environmental 930 searchesthinkstep-anz 70 searches

Who does AI mention more?

thinkstep-anz, mentioned in 3 of 5 answers, Morphum Environmental in 0

thinkstep-anz in 3 of 5Morphum Environmental in 0 of 5

Who does AI recommend more?

thinkstep-anz, the only one of the two named

thinkstep-anz first in 3Morphum Environmental never named

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Top environmental and carbon consultants in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, thinkstep-anz was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Morphum Environmental did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. thinkstep-anz1st
  2. Toitū Envirocare2nd
  3. Pattle Delamore Partners3rd
  4. Oxygen Consulting3rd
  5. Tonkin + Taylor5th
  6. Morphum Environmental–
  7. Ekos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toitū Envirocare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • thinkstep-anz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tonkin + Taylor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pattle Delamore Partners2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oxygen Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morphum Environmental0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ekos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about environmental and carbon consultants

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Morphum Environmental or thinkstep-anz more popular in search?

This chart shows how often people search Google for Morphum Environmental and thinkstep-anz by name. Each line represents a brand's share of searches for all seven environmental and carbon consultants we track, month by month, from searches in New Zealand.

Morphum Environmental and thinkstep-anz among environmental and carbon consultants in New Zealand, by month

Share of searches by month for Morphum Environmental, thinkstep-anz. The figures are in the table below the chart.

View monthly share of searches table
MonthTonkin + TaylorMorphum EnvironmentalPattle Delamore PartnersEkosToitū Envirocarethinkstep-anzOxygen Consulting
Oct 202563.8%15.7%7.8%3%6.9%1.2%1.6%
Nov 202566.9%14.8%8%2.6%4.8%1.3%1.7%
Dec 202569.7%13.3%6.9%2.6%4%1.4%2%
Jan 202669.6%14.8%5%2.2%5%1.2%2.2%
Feb 202673.7%10.9%5%2.3%5.4%1.2%1.5%
Mar 202669.8%12.6%5.8%2.7%6.2%1.1%1.7%
Apr 202675.8%11.1%4.1%2.9%3.6%0.86%1.5%
May 202665.9%16.9%6.7%3.8%4.7%0.91%0.91%
Jun 202671.1%12.9%7.1%2.7%4.2%0.81%1.1%
Jul 202669.1%15.3%6.7%2.7%4.1%1.1%1.1%
Aug 202672.2%13.1%4.8%2.8%5.2%0.93%0.93%
Sep 202666.4%17.1%6.6%3.9%3.9%1.3%0.92%

How has the Morphum Environmental and thinkstep-anz comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand environmental and carbon consultants in September 2026?

2 changes

  1. In September 2026, Morphum Environmental gained share of searches among environmental and carbon consultants in New Zealand, from 13.1% to 17.1%.

  2. In September 2026, thinkstep-anz rose from 7th to 6th among environmental and carbon consultants in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Morphum Environmental’s and thinkstep-anz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Morphum Environmental

2 branded search terms

  • morphum
  • morphum environmental

thinkstep-anz

1 branded search term

  • thinkstep

How the Brand Demand Index is measured

Other head-to-heads among environmental and carbon consultants

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