How popular isMorphum Environmental?
In September 2026, people searched for Morphum Environmental by name about 930 times in New Zealand, about the same as the previous year. These searches made up 17.1% of all New Zealand environmental and carbon consultant searches, placing Morphum Environmental second out of seven consultants. When we asked both ChatGPT and Google AI Overviews about environmental and carbon consultants, Morphum Environmental did not appear in any of the answers.
Morphum Environmental is the second most searched of 7 competitors and not listed in any AI answer.
Tonkin + TaylorShare of searches 66.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Morphum EnvironmentalShare of searches 17.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Pattle Delamore PartnersShare of searches 6.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
EkosShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Toitū EnvirocareShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top environmental and carbon consultants in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Morphum Environmental did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Toitū Envirocare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
thinkstep-anz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tonkin + Taylor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pattle Delamore Partners2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oxygen Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Morphum Environmental0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ekos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about environmental and carbon consultants
5 answers
Asked ChatGPT
“Which environmental and carbon consultant should I hire in New Zealand?”
Asked ChatGPT
“What are the best environmental and carbon consultants in New Zealand?”
Asked ChatGPT
“What's the best environmental and carbon consultant in New Zealand for a sustainability report?”
Searched Google, AI Overview
“environmental consultants nz”
Searched Google, AI Overview
“carbon accounting consultants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which environmental and carbon consultants compete with Morphum Environmental?
Share of searches by month for Tonkin + Taylor, Morphum Environmental, Pattle Delamore Partners, Ekos, Toitū Envirocare. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tonkin + Taylor | Morphum Environmental | Pattle Delamore Partners | Ekos | Toitū Envirocare | thinkstep-anz | Oxygen Consulting |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.8% | 15.7% | 7.8% | 3% | 6.9% | 1.2% | 1.6% |
| Nov 2025 | 66.9% | 14.8% | 8% | 2.6% | 4.8% | 1.3% | 1.7% |
| Dec 2025 | 69.7% | 13.3% | 6.9% | 2.6% | 4% | 1.4% | 2% |
| Jan 2026 | 69.6% | 14.8% | 5% | 2.2% | 5% | 1.2% | 2.2% |
| Feb 2026 | 73.7% | 10.9% | 5% | 2.3% | 5.4% | 1.2% | 1.5% |
| Mar 2026 | 69.8% | 12.6% | 5.8% | 2.7% | 6.2% | 1.1% | 1.7% |
| Apr 2026 | 75.8% | 11.1% | 4.1% | 2.9% | 3.6% | 0.86% | 1.5% |
| May 2026 | 65.9% | 16.9% | 6.7% | 3.8% | 4.7% | 0.91% | 0.91% |
| Jun 2026 | 71.1% | 12.9% | 7.1% | 2.7% | 4.2% | 0.81% | 1.1% |
| Jul 2026 | 69.1% | 15.3% | 6.7% | 2.7% | 4.1% | 1.1% | 1.1% |
| Aug 2026 | 72.2% | 13.1% | 4.8% | 2.8% | 5.2% | 0.93% | 0.93% |
| Sep 2026 | 66.4% | 17.1% | 6.6% | 3.9% | 3.9% | 1.3% | 0.92% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.4% | 3.6K | -33.3% | -5.9 points | |
| 2, held 2nd | 17.1% | 930 | -5.1% | +4 points | |
| 3, moved from 4th to 3rd | 6.6% | 360 | 0% | +1.8 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 3.9% | 210 | 0% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 3.9% | 210 | -46.2% | -1.3 pointsmoved from 3rd to 5th | |
| 6, moved from 7th to 6th | 1.3% | 70 | 0% | +0.4 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.92% | 50 | -28.6% | 0 pointsmoved from 6th to 7th |
66.4%
Held 1st. 3.6K estimated branded searches, -33.3% vs prior month. Share -5.9 points.
17.1%
Held 2nd. 930 estimated branded searches, -5.1% vs prior month. Share +4 points.
6.6%
Moved from 4th to 3rd. 360 estimated branded searches, 0% vs prior month. Share +1.8 points.
4.
Ekos3.9%
Moved from 5th to 4th. 210 estimated branded searches, 0% vs prior month. Share +1.1 points.
3.9%
Moved from 3rd to 5th. 210 estimated branded searches, -46.2% vs prior month. Share -1.3 points.
1.3%
Moved from 7th to 6th. 70 estimated branded searches, 0% vs prior month. Share +0.4 points.
0.92%
Moved from 6th to 7th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.
Compare popularity between Morphum Environmental and its closest rivals

Morphum Environmental vs Tonkin + Taylor: compare popularity
Morphum Environmental vs Pattle Delamore Partners: compare popularity
Morphum Environmental vs Ekos: compare popularity
Morphum Environmental vs Toitū Envirocare: compare popularity
Morphum Environmental vs thinkstep-anz: compare popularity- Compare Morphum Environmental with any brand
Every comparison with Morphum Environmental
6 comparisons
How has branded search demand for Morphum Environmental changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Morphum Environmental in New Zealand held steady, from 890 to 930.
- Across the 12 months ending September 2026, Morphum Environmental’s share of searches among environmental and carbon consultants in New Zealand increased from 15.7% to 17.1%.
- Across the 12 months ending September 2026, Morphum Environmental’s share of searches among environmental and carbon consultants in New Zealand peaked at 17.1% in September 2026 and was lowest at 10.9% in February 2026.
How did search popularity change for New Zealand environmental and carbon consultants in September 2026?
6 changes

In September 2026, Pattle Delamore Partners overtook Toitū Envirocare to rank 3rd among environmental and carbon consultants in New Zealand, with 6.6% of the searches.

In September 2026, Ekos overtook Toitū Envirocare to rank 4th among environmental and carbon consultants in New Zealand, with 3.9% of the searches.

In September 2026, Morphum Environmental gained share of searches among environmental and carbon consultants in New Zealand, from 13.1% to 17.1%.

In September 2026, Tonkin + Taylor lost share of searches among environmental and carbon consultants in New Zealand, from 72.2% to 66.4%.

In September 2026, Toitū Envirocare lost share of searches among environmental and carbon consultants in New Zealand, from 5.2% to 3.9%.

In September 2026, thinkstep-anz rose from 7th to 6th among environmental and carbon consultants in New Zealand.
How are Morphum Environmental’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Morphum Environmental’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- morphum
- morphum environmental
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