Brandwave

How popular isMorphum Environmental?

In September 2026, people searched for Morphum Environmental by name about 930 times in New Zealand, about the same as the previous year. These searches made up 17.1% of all New Zealand environmental and carbon consultant searches, placing Morphum Environmental second out of seven consultants. When we asked both ChatGPT and Google AI Overviews about environmental and carbon consultants, Morphum Environmental did not appear in any of the answers.

Search and AI answers in September 2026

Morphum Environmental is the second most searched of 7 competitors and not listed in any AI answer.

  1. Tonkin + TaylorShare of searches 66.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. Morphum EnvironmentalShare of searches 17.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Pattle Delamore PartnersShare of searches 6.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. EkosShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Toitū EnvirocareShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top environmental and carbon consultants in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Morphum Environmental did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. thinkstep-anz1st
  2. Toitū Envirocare2nd
  3. Pattle Delamore Partners3rd
  4. Oxygen Consulting3rd
  5. Tonkin + Taylor5th
  6. Morphum Environmental–
  7. Ekos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toitū Envirocare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • thinkstep-anz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tonkin + Taylor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pattle Delamore Partners2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oxygen Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morphum Environmental0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ekos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about environmental and carbon consultants

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which environmental and carbon consultants compete with Morphum Environmental?

Morphum Environmental against environmental and carbon consultants in New Zealand, by month

Share of searches by month for Tonkin + Taylor, Morphum Environmental, Pattle Delamore Partners, Ekos, Toitū Envirocare. The figures are in the table below the chart.

View monthly share of searches table
MonthTonkin + TaylorMorphum EnvironmentalPattle Delamore PartnersEkosToitū Envirocarethinkstep-anzOxygen Consulting
Oct 202563.8%15.7%7.8%3%6.9%1.2%1.6%
Nov 202566.9%14.8%8%2.6%4.8%1.3%1.7%
Dec 202569.7%13.3%6.9%2.6%4%1.4%2%
Jan 202669.6%14.8%5%2.2%5%1.2%2.2%
Feb 202673.7%10.9%5%2.3%5.4%1.2%1.5%
Mar 202669.8%12.6%5.8%2.7%6.2%1.1%1.7%
Apr 202675.8%11.1%4.1%2.9%3.6%0.86%1.5%
May 202665.9%16.9%6.7%3.8%4.7%0.91%0.91%
Jun 202671.1%12.9%7.1%2.7%4.2%0.81%1.1%
Jul 202669.1%15.3%6.7%2.7%4.1%1.1%1.1%
Aug 202672.2%13.1%4.8%2.8%5.2%0.93%0.93%
Sep 202666.4%17.1%6.6%3.9%3.9%1.3%0.92%
  1. Held 1st. 3.6K estimated branded searches, -33.3% vs prior month. Share -5.9 points.

  2. Held 2nd. 930 estimated branded searches, -5.1% vs prior month. Share +4 points.

  3. Moved from 4th to 3rd. 360 estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.Ekos

    3.9%

    Moved from 5th to 4th. 210 estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. Moved from 3rd to 5th. 210 estimated branded searches, -46.2% vs prior month. Share -1.3 points.

  6. Moved from 7th to 6th. 70 estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. Moved from 6th to 7th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.

Compare popularity between Morphum Environmental and its closest rivals

Every comparison with Morphum Environmental

6 comparisons

How has branded search demand for Morphum Environmental changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Morphum Environmental in New Zealand held steady, from 890 to 930.
  • Across the 12 months ending September 2026, Morphum Environmental’s share of searches among environmental and carbon consultants in New Zealand increased from 15.7% to 17.1%.
  • Across the 12 months ending September 2026, Morphum Environmental’s share of searches among environmental and carbon consultants in New Zealand peaked at 17.1% in September 2026 and was lowest at 10.9% in February 2026.

How did search popularity change for New Zealand environmental and carbon consultants in September 2026?

6 changes
  1. In September 2026, Pattle Delamore Partners overtook Toitū Envirocare to rank 3rd among environmental and carbon consultants in New Zealand, with 6.6% of the searches.

  2. In September 2026, Ekos overtook Toitū Envirocare to rank 4th among environmental and carbon consultants in New Zealand, with 3.9% of the searches.

  3. In September 2026, Morphum Environmental gained share of searches among environmental and carbon consultants in New Zealand, from 13.1% to 17.1%.

  4. In September 2026, Tonkin + Taylor lost share of searches among environmental and carbon consultants in New Zealand, from 72.2% to 66.4%.

  5. In September 2026, Toitū Envirocare lost share of searches among environmental and carbon consultants in New Zealand, from 5.2% to 3.9%.

  6. In September 2026, thinkstep-anz rose from 7th to 6th among environmental and carbon consultants in New Zealand.

How are Morphum Environmental’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Morphum Environmental’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • morphum
  • morphum environmental

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How the Brand Demand Index is measured

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Is Morphum Environmental your brand?

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