Brandwave

Morphum Environmental vs Tonkin + Taylor:Which is more popular?

In September 2026, Tonkin + Taylor had more branded searches than Morphum Environmental among environmental and carbon consultants in New Zealand. Tonkin + Taylor had about 3,610 branded searches, while Morphum Environmental had 930. Tonkin + Taylor made up 66.4% of all environmental and carbon consultant searches we track, and Morphum Environmental accounted for 17.1%. When we asked ChatGPT and Google AI Overviews about environmental and carbon consultants, Tonkin + Taylor appeared in two of the five answers and Morphum Environmental in none.

Among environmental and carbon consultants in New Zealand in September 2026

Who do people search for more?

Tonkin + Taylor, about 4 searches for every 1 for Morphum Environmental

Tonkin + Taylor 3.6K searchesMorphum Environmental 930 searches

Who does AI mention more?

Tonkin + Taylor, mentioned in 2 of 5 answers, Morphum Environmental in 0

Tonkin + Taylor in 2 of 5Morphum Environmental in 0 of 5

Who does AI recommend more?

Tonkin + Taylor, the only one of the two named

Tonkin + Taylor first in 2Morphum Environmental never named

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Top environmental and carbon consultants in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tonkin + Taylor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Morphum Environmental did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. thinkstep-anz1st
  2. Toitū Envirocare2nd
  3. Pattle Delamore Partners3rd
  4. Oxygen Consulting3rd
  5. Tonkin + Taylor5th
  6. Morphum Environmental–
  7. Ekos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toitū Envirocare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • thinkstep-anz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tonkin + Taylor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pattle Delamore Partners2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oxygen Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morphum Environmental0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ekos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about environmental and carbon consultants

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Morphum Environmental or Tonkin + Taylor more popular in search?

This chart shows how often people search Google for Morphum Environmental and Tonkin + Taylor by name. Each line represents a brand's share of searches for all seven environmental and carbon consultants we track, month by month, from searches in New Zealand.

Morphum Environmental and Tonkin + Taylor among environmental and carbon consultants in New Zealand, by month

Share of searches by month for Tonkin + Taylor, Morphum Environmental. The figures are in the table below the chart.

View monthly share of searches table
MonthTonkin + TaylorMorphum EnvironmentalPattle Delamore PartnersEkosToitū Envirocarethinkstep-anzOxygen Consulting
Oct 202563.8%15.7%7.8%3%6.9%1.2%1.6%
Nov 202566.9%14.8%8%2.6%4.8%1.3%1.7%
Dec 202569.7%13.3%6.9%2.6%4%1.4%2%
Jan 202669.6%14.8%5%2.2%5%1.2%2.2%
Feb 202673.7%10.9%5%2.3%5.4%1.2%1.5%
Mar 202669.8%12.6%5.8%2.7%6.2%1.1%1.7%
Apr 202675.8%11.1%4.1%2.9%3.6%0.86%1.5%
May 202665.9%16.9%6.7%3.8%4.7%0.91%0.91%
Jun 202671.1%12.9%7.1%2.7%4.2%0.81%1.1%
Jul 202669.1%15.3%6.7%2.7%4.1%1.1%1.1%
Aug 202672.2%13.1%4.8%2.8%5.2%0.93%0.93%
Sep 202666.4%17.1%6.6%3.9%3.9%1.3%0.92%

How has the Morphum Environmental and Tonkin + Taylor comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand environmental and carbon consultants in September 2026?

2 changes

  1. In September 2026, Morphum Environmental gained share of searches among environmental and carbon consultants in New Zealand, from 13.1% to 17.1%.

  2. In September 2026, Tonkin + Taylor lost share of searches among environmental and carbon consultants in New Zealand, from 72.2% to 66.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Morphum Environmental’s and Tonkin + Taylor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Morphum Environmental

2 branded search terms

  • morphum
  • morphum environmental

Tonkin + Taylor

2 branded search terms

  • tonkin taylor
  • tonkintaylor

How the Brand Demand Index is measured

Other head-to-heads among environmental and carbon consultants

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