Brandwave

Mitchell & Ness vs Patagonia:Which is more popular?

In September 2026, Mitchell & Ness had more branded searches than Patagonia among cap brands in New Zealand. Mitchell & Ness had about 720 branded searches, while Patagonia had 530. Mitchell & Ness made up 13.1% of all cap brand searches we track, and Patagonia accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about cap brands, Patagonia appeared in three of the five answers and Mitchell & Ness in none.

Among cap brands in New Zealand in September 2026

Who do people search for more?

Mitchell & Ness, about 36% more searches than Patagonia

Mitchell & Ness 720 searchesPatagonia 530 searches

Who does AI mention more?

Patagonia, mentioned in 3 of 5 answers, Mitchell & Ness in 0

Patagonia in 3 of 5Mitchell & Ness in 0 of 5

Who does AI recommend more?

Patagonia, the only one of the two named

Patagonia first in 3Mitchell & Ness never named

Follow Mitchell & Ness vs Patagonia and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Patagonia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mitchell & Ness did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Era1st
  2. AS Colour2nd
  3. Patagonia3rd
  4. Mitchell & Ness–
  5. Flexfit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Era5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AS Colour3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitchell & Ness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Flexfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mitchell & Ness or Patagonia more popular in search?

This chart shows how often people search Google for Mitchell & Ness and Patagonia by name. Each line represents a brand's share of searches for all five cap brands we track, month by month, from searches in New Zealand.

Mitchell & Ness and Patagonia among cap brands in New Zealand, by month

Share of searches by month for Mitchell & Ness, Patagonia. The figures are in the table below the chart.

View monthly share of searches table
MonthNew EraAS ColourMitchell & NessPatagoniaFlexfit
Oct 202555.8%11.2%17.5%10.1%5.4%
Nov 202550.6%14.6%19.9%10.8%4.1%
Dec 202553.3%12.5%17%12.5%4.6%
Jan 202652.9%12.9%16.6%12.9%4.6%
Feb 202656.6%13%14.7%11.8%3.9%
Mar 202659.6%10.1%13.9%12.4%4.1%
Apr 202658.8%11%15.2%11%4%
May 202658.9%11%18.6%7.4%4%
Jun 202660.2%12.1%16.6%7.2%4%
Jul 202662.9%10.6%14.7%8.6%3.3%
Aug 202660.8%11.1%15.3%8.2%4.5%
Sep 202658.2%14.2%13.1%9.7%4.7%

How has the Mitchell & Ness and Patagonia comparison changed over the last 12 months?

3 findings
  • Mitchell & Ness was ahead of Patagonia in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mitchell & Ness’ share of searches among cap brands in New Zealand moved from 17.5% to 13.1%, and its estimated monthly branded searches moved from 1K to 720.
  • Across the 12 months ending September 2026, Patagonia’s share of searches among cap brands in New Zealand moved from 10.1% to 9.7%, and its estimated monthly branded searches moved from 580 to 530.

How did search popularity change for New Zealand cap brands in September 2026?

3 changes

  1. In September 2026, AS Colour overtook Mitchell & Ness to rank 2nd among cap brands in New Zealand, with 14.2% of the searches.

  2. In September 2026, Patagonia gained share of searches among cap brands in New Zealand, from 8.2% to 9.7%.

  3. In September 2026, Mitchell & Ness lost share of searches among cap brands in New Zealand, from 15.3% to 13.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Mitchell & Ness’ and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mitchell & Ness

1 branded search term

  • mitchell ness

Patagonia

2 branded search terms

  • patagonia cap
  • patagonia hat

How the Brand Demand Index is measured

Other head-to-heads among cap brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free