Ministry of Smile vs Thorndon Orthodontics:Which is more popular by branded search in New Zealand?
In August 2026, Ministry of Smile had more branded searches than Thorndon Orthodontics among wellington orthodontic clinics in New Zealand. Ministry of Smile was estimated to have 280 branded searches compared to Thorndon Orthodontics’ 30, and held a 23.3% Share of Search versus Thorndon Orthodontics’ 2.5%.
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Which is more popular in search, Ministry of Smile or Thorndon Orthodontics?
Compare Wellington orthodontic clinics using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ministry of Smile, Thorndon Orthodontics. The figures are in the table below the chart.
View monthly share of search table
| Month | Courtenay Orthodontics | Matt Barker Orthodontist | Ministry of Smile | Thorndon Orthodontics |
|---|---|---|---|---|
| Oct 2025 | 41.2% | 27.8% | 19.6% | 11.3% |
| Nov 2025 | 41.7% | 28.1% | 15.6% | 14.6% |
| Dec 2025 | 44.9% | 24.7% | 14.6% | 15.7% |
| Jan 2026 | 48.2% | 27.7% | 20.5% | 3.6% |
| Feb 2026 | 50% | 27.6% | 20.4% | 2% |
| Mar 2026 | 50% | 28.6% | 19.4% | 2% |
| Apr 2026 | 51.6% | 24.2% | 22.1% | 2.1% |
| May 2026 | 44.5% | 37.3% | 15.5% | 2.7% |
| Jun 2026 | 47.6% | 27.2% | 22.3% | 2.9% |
| Jul 2026 | 51% | 24% | 24% | 1% |
| Aug 2026 | 50.8% | 23.3% | 23.3% | 2.5% |
| Sep 2026 | — | — | — | — |
How has the Ministry of Smile and Thorndon Orthodontics comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Thorndon Orthodontics took it in December 2025, Ministry of Smile took it in January 2026.
- Across the 11 months ending August 2026, Ministry of Smile’s estimated Share of Search among wellington orthodontic clinics in New Zealand moved from 19.6% to 23.3%, and its estimated monthly branded searches moved from 190 to 280.
- Across the 11 months ending August 2026, Thorndon Orthodontics’ estimated Share of Search among wellington orthodontic clinics in New Zealand moved from 11.3% to 2.5%, and its estimated monthly branded searches moved from 110 to 30.
How did search popularity change for New Zealand wellington orthodontic clinics in August 2026?
2 changes
In August 2026, Thorndon Orthodontics gained estimated Share of Search among wellington orthodontic clinics in New Zealand, from 1% to 2.5%.
In August 2026, Ministry of Smile lost estimated Share of Search among wellington orthodontic clinics in New Zealand, from 24% to 23.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Ministry of Smile’s and Thorndon Orthodontics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ministry of Smile
2 branded search terms
- ministry of smile
- ministry of smile wellington
Thorndon Orthodontics
1 branded search term
- thorndon orthodontist
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.