How popular isMinistry of Smile in search?
In August 2026, there were an estimated 280 branded searches for Ministry of Smile in New Zealand which is up 47.4% over the last 11 months. Ministry of Smile holds 23.3% estimated Share of Search among New Zealand wellington orthodontic clinics and is ranked 3rd of 4 competitors for search popularity.
Courtenay Orthodontics50.8%
Matt Barker Orthodontist23.3%
Ministry of Smile23.3%
Thorndon Orthodontics2.5%
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Which wellington orthodontic clinics compete with Ministry of Smile?
Share of Search by month for Courtenay Orthodontics, Matt Barker Orthodontist, Ministry of Smile, Thorndon Orthodontics. The figures are in the table below the chart.
View monthly share of search table
| Month | Courtenay Orthodontics | Matt Barker Orthodontist | Ministry of Smile | Thorndon Orthodontics |
|---|---|---|---|---|
| Oct 2025 | 41.2% | 27.8% | 19.6% | 11.3% |
| Nov 2025 | 41.7% | 28.1% | 15.6% | 14.6% |
| Dec 2025 | 44.9% | 24.7% | 14.6% | 15.7% |
| Jan 2026 | 48.2% | 27.7% | 20.5% | 3.6% |
| Feb 2026 | 50% | 27.6% | 20.4% | 2% |
| Mar 2026 | 50% | 28.6% | 19.4% | 2% |
| Apr 2026 | 51.6% | 24.2% | 22.1% | 2.1% |
| May 2026 | 44.5% | 37.3% | 15.5% | 2.7% |
| Jun 2026 | 47.6% | 27.2% | 22.3% | 2.9% |
| Jul 2026 | 51% | 24% | 24% | 1% |
| Aug 2026 | 50.8% | 23.3% | 23.3% | 2.5% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.8% | 610 | +24.5% | -0.2 points | |
| 2, held 2nd | 23.3% | 280 | +21.7% | -0.6 points | |
| 3, held 3rd | 23.3% | 280 | +21.7% | -0.6 points | |
| 4, held 4th | 2.5% | 30 | +200% | +1.5 points |
50.8%
held 1st · 610 estimated branded searches · +24.5% vs prior month · -0.2 points
23.3%
held 2nd · 280 estimated branded searches · +21.7% vs prior month · -0.6 points
23.3%
held 3rd · 280 estimated branded searches · +21.7% vs prior month · -0.6 points
2.5%
held 4th · 30 estimated branded searches · +200% vs prior month · +1.5 points
Compare search popularity between Ministry of Smile and its closest rivals
How has branded search demand for Ministry of Smile changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ministry of Smile in New Zealand rose from 190 to 280.
- Across the 11 months ending August 2026, Ministry of Smile’s estimated Share of Search among wellington orthodontic clinics in New Zealand increased from 19.6% to 23.3%.
- Across the 11 months ending August 2026, Ministry of Smile’s estimated Share of Search among wellington orthodontic clinics in New Zealand peaked at 24% in July 2026 and was lowest at 14.6% in December 2025.
How did search popularity change for New Zealand wellington orthodontic clinics in August 2026?
4 changes
In August 2026, Thorndon Orthodontics gained estimated Share of Search among wellington orthodontic clinics in New Zealand, from 1% to 2.5%.
In August 2026, Matt Barker Orthodontist lost estimated Share of Search among wellington orthodontic clinics in New Zealand, from 24% to 23.3%.
In August 2026, Ministry of Smile lost estimated Share of Search among wellington orthodontic clinics in New Zealand, from 24% to 23.3%.
Estimated monthly branded searches for Courtenay Orthodontics in New Zealand rose 52.5% over 11 measured months, from 400 to 610 in August 2026.
How is Ministry of Smile measured?
Brandwave collects information about searches that people make online using Ministry of Smile’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- ministry of smile
- ministry of smile wellington
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