Microsoft Translator vs QuillBot:Which is more popular in New Zealand?
In October 2026, QuillBot had more branded searches than Microsoft Translator among translation apps in New Zealand. QuillBot had about 20,700 branded searches, while Microsoft Translator had 260. QuillBot made up 4.1% of all translation app searches we track, and Microsoft Translator accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about translation apps, Microsoft Translator appeared in three of the five answers and QuillBot in none.
Who do people search for more?
QuillBot, about 80 searches for every 1 for Microsoft Translator
Who does AI mention more?
Microsoft Translator, mentioned in 3 of 5 answers, QuillBot in 0
Who does AI recommend more?
Microsoft Translator, the only one of the two named
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Top translation apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Translator was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. QuillBot did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Google Translate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeepL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Microsoft Translator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Papago1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- QuillBot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reverso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about translation apps
5 answers
Asked ChatGPT
“Which translation app should I use in New Zealand?”
Asked ChatGPT
“What are the best translation apps in New Zealand?”
Asked ChatGPT
“What's the best translation app in New Zealand for quick language help?”
Searched Google, AI Overview
“best translation app”
Searched Google, AI Overview
“translate app”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Microsoft Translator or QuillBot more popular in search?
This chart shows how often people search Google for Microsoft Translator and QuillBot by name. Each line represents a brand's share of searches for all six translation apps we track, month by month, from searches in New Zealand.
Share of searches by month for QuillBot, Microsoft Translator. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Translate | QuillBot | DeepL | Reverso | Papago | Microsoft Translator |
|---|---|---|---|---|---|---|
| Nov 2025 | 91.8% | 3.9% | 3.5% | 0.49% | 0.22% | 0.15% |
| Dec 2025 | 93.7% | 2.2% | 3.3% | 0.5% | 0.24% | 0.12% |
| Jan 2026 | 93.6% | 2.2% | 3.3% | 0.5% | 0.31% | 0.12% |
| Feb 2026 | 91% | 3.8% | 4.3% | 0.44% | 0.33% | 0.1% |
| Mar 2026 | 86.2% | 8.1% | 4.9% | 0.45% | 0.27% | 0.06% |
| Apr 2026 | 88.8% | 5.7% | 4.8% | 0.5% | 0.2% | 0.04% |
| May 2026 | 87.2% | 5.6% | 6.6% | 0.34% | 0.21% | 0.03% |
| Jun 2026 | 89.2% | 3.9% | 6.4% | 0.25% | 0.17% | 0.04% |
| Jul 2026 | 84.9% | 2.7% | 11.8% | 0.29% | 0.22% | 0.05% |
| Aug 2026 | 86.6% | 5.8% | 6.6% | 0.35% | 0.25% | 0.37% |
| Sep 2026 | 90.8% | 5.8% | 2.8% | 0.37% | 0.19% | 0.05% |
| Oct 2026 | 93% | 4.1% | 2.3% | 0.34% | 0.17% | 0.05% |
How has branded search for Microsoft Translator and QuillBot changed in New Zealand over the last 12 months?
3 findings
- QuillBot was ahead of Microsoft Translator in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Microsoft Translator’s share of searches among translation apps in New Zealand moved from 0.15% to 0.05%, and its estimated monthly branded searches moved from 930 to 260.
- Across the 12 months ending October 2026, QuillBot’s share of searches among translation apps in New Zealand moved from 3.9% to 4.1%, and its estimated monthly branded searches moved from 24.6K to 20.7K.
How did search popularity change for New Zealand translation apps in October 2026?
2 changes
In October 2026, QuillBot lost share of searches among translation apps in New Zealand, from 5.8% to 4.1%.
Estimated monthly branded searches for Microsoft Translator in New Zealand fell 72% over 12 measured months, from 930 to 260 in October 2026.
How are Microsoft Translator’s and QuillBot’s branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Microsoft Translator’s and QuillBot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Translator
7 branded search terms
- app microsoft translator
- microsoft translator
- microsoft translator app
- microsoft translator online
- microsoft translator translate
- microsofttranslator
- microsofttranslator translate
QuillBot
11 branded search terms
- paraphrase quillbot
- quillbot
- quillbot ai
- quillbot ai paraphrasing
- quillbot ai summarizer
- quillbot paraphrase
- quillbot paraphrase tool
- quillbot paraphrasing
- quillbot paraphrasing tool
- quillbot sentence rewriter
- quillbot summarizer
Other head-to-heads among translation apps
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