Brandwave

Microlife vs Withings:Which is more popular?

In September 2026, Withings had more branded searches than Microlife among blood pressure monitor brands in New Zealand. Withings had about 390 branded searches, while Microlife had 40. Withings made up 30.2% of all blood pressure monitor brand searches we track, and Microlife accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about blood pressure monitor brands, Microlife appeared in all three answers and Withings in none.

Among blood pressure monitor brands in New Zealand in September 2026

Who do people search for more?

Withings, about 10 searches for every 1 for Microlife

Withings 390 searchesMicrolife 40 searches

Who does AI mention more?

Microlife, mentioned in every answer we collected

Microlife in 3 of 3Withings in 0 of 3

Who does AI recommend more?

Microlife, the only one of the two named

Microlife first in 3Withings never named

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Top blood pressure monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Microlife appeared in all three answers. Withings did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Omron1st
  2. Microlife2nd
  3. Beurer3rd
  4. A&D Medical4th
  5. Withings–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Omron3 of 3Named in 3 of 3 ChatGPT answers
  • Microlife3 of 3Named in 3 of 3 ChatGPT answers
  • Beurer2 of 3Named in 2 of 3 ChatGPT answers
  • A&D Medical2 of 3Named in 2 of 3 ChatGPT answers
  • Withings0 of 3Named in 0 of 3 ChatGPT answers

See every answer about blood pressure monitor brands

3 answers
  • Asked ChatGPT

    “Which blood pressure monitor brand should I buy in New Zealand?”

    1. 1Omron
    2. 2Microlife
    3. 3A&D Medical
  • Asked ChatGPT

    “What are the best blood pressure monitor brands in New Zealand?”

    1. 1Omron
    2. 2Microlife
    3. 3Beurer
    4. 4A&D Medical
  • Asked ChatGPT

    “What's the best blood pressure monitor brand in New Zealand for home monitoring?”

    1. 1Omron
    2. 2Microlife
    3. 3Beurer
  • Searched Google, AI Overview

    “home blood pressure monitor”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “blood pressure monitor nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Microlife or Withings more popular in search?

This chart shows how often people search Google for Microlife and Withings by name. Each line represents a brand's share of searches for all five blood pressure monitor brands we track, month by month, from searches in New Zealand.

Microlife and Withings among blood pressure monitor brands in New Zealand, by month

Share of searches by month for Withings, Microlife. The figures are in the table below the chart.

View monthly share of searches table
MonthOmronWithingsBeurerMicrolifeA&D Medical
Oct 202546.5%30.7%16.5%4.7%1.6%
Nov 202538.1%38.1%19%3.2%1.6%
Dec 202536.9%36.9%21.5%3.1%1.5%
Jan 202639.6%39.6%16.1%3.4%1.3%
Feb 202640.7%33.1%19.5%5.1%1.7%
Mar 202642.8%34.8%17.4%3.6%1.4%
Apr 202646.1%30.5%18%3.9%1.6%
May 202646.1%30.5%18.8%3.1%1.6%
Jun 202652.6%28.5%13.9%3.6%1.5%
Jul 202649.3%26.7%19.2%4.1%0.68%
Aug 202648.6%26.4%20.3%3.4%1.4%
Sep 202645.7%30.2%19.4%3.1%1.6%

How has the Microlife and Withings comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand blood pressure monitor brands in September 2026?

2 changes
  1. In September 2026, Withings gained share of searches among blood pressure monitor brands in New Zealand, from 26.4% to 30.2%.

  2. Estimated monthly branded searches for Microlife in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Microlife’s and Withings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microlife

2 branded search terms

  • microlife
  • microlife blood pressure monitor

Withings

1 branded search term

  • withings

How the Brand Demand Index is measured

Other head-to-heads among blood pressure monitor brands

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