Brandwave

Microlife vs Omron:Which is more popular?

In September 2026, Omron had more branded searches than Microlife among blood pressure monitor brands in New Zealand. Omron had about 590 branded searches, while Microlife had 40. Omron made up 45.7% of all blood pressure monitor brand searches we track, and Microlife accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about blood pressure monitor brands, both Microlife and Omron appeared in all three answers. Omron was mentioned before Microlife in every answer.

Among blood pressure monitor brands in New Zealand in September 2026

Who do people search for more?

Omron, about 15 searches for every 1 for Microlife

Omron 590 searchesMicrolife 40 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Microlife in 3 of 3Omron in 3 of 3

Who does AI recommend more?

Omron, named ahead of Microlife in every answer

Omron first in 3Microlife never first

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Top blood pressure monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Microlife and Omron showed up in all three answers. Omron was listed before Microlife in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Omron1st
  2. Microlife2nd
  3. Beurer3rd
  4. A&D Medical4th
  5. Withings–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Omron3 of 3Named in 3 of 3 ChatGPT answers
  • Microlife3 of 3Named in 3 of 3 ChatGPT answers
  • Beurer2 of 3Named in 2 of 3 ChatGPT answers
  • A&D Medical2 of 3Named in 2 of 3 ChatGPT answers
  • Withings0 of 3Named in 0 of 3 ChatGPT answers

See every answer about blood pressure monitor brands

3 answers
  • Asked ChatGPT

    “Which blood pressure monitor brand should I buy in New Zealand?”

    1. 1Omron
    2. 2Microlife
    3. 3A&D Medical
  • Asked ChatGPT

    “What are the best blood pressure monitor brands in New Zealand?”

    1. 1Omron
    2. 2Microlife
    3. 3Beurer
    4. 4A&D Medical
  • Asked ChatGPT

    “What's the best blood pressure monitor brand in New Zealand for home monitoring?”

    1. 1Omron
    2. 2Microlife
    3. 3Beurer
  • Searched Google, AI Overview

    “home blood pressure monitor”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “blood pressure monitor nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Microlife or Omron more popular in search?

This chart shows how often people search Google for Microlife and Omron by name. Each line represents a brand's share of searches for all five blood pressure monitor brands we track, month by month, from searches in New Zealand.

Microlife and Omron among blood pressure monitor brands in New Zealand, by month

Share of searches by month for Omron, Microlife. The figures are in the table below the chart.

View monthly share of searches table
MonthOmronWithingsBeurerMicrolifeA&D Medical
Oct 202546.5%30.7%16.5%4.7%1.6%
Nov 202538.1%38.1%19%3.2%1.6%
Dec 202536.9%36.9%21.5%3.1%1.5%
Jan 202639.6%39.6%16.1%3.4%1.3%
Feb 202640.7%33.1%19.5%5.1%1.7%
Mar 202642.8%34.8%17.4%3.6%1.4%
Apr 202646.1%30.5%18%3.9%1.6%
May 202646.1%30.5%18.8%3.1%1.6%
Jun 202652.6%28.5%13.9%3.6%1.5%
Jul 202649.3%26.7%19.2%4.1%0.68%
Aug 202648.6%26.4%20.3%3.4%1.4%
Sep 202645.7%30.2%19.4%3.1%1.6%

How has the Microlife and Omron comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand blood pressure monitor brands in September 2026?

2 changes
  1. In September 2026, Omron lost share of searches among blood pressure monitor brands in New Zealand, from 48.6% to 45.7%.

  2. Estimated monthly branded searches for Microlife in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Microlife’s and Omron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microlife

2 branded search terms

  • microlife
  • microlife blood pressure monitor

Omron

1 branded search term

  • omron

How the Brand Demand Index is measured

Other head-to-heads among blood pressure monitor brands

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