Brandwave

How popular isMicrolife?

In September 2026, people searched for Microlife by name about 40 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 3.1% of all New Zealand blood pressure monitor brand searches, placing Microlife fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about blood pressure monitor brands, Microlife appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Microlife is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. OmronShare of searches 45.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. WithingsShare of searches 30.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. BeurerShare of searches 19.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. MicrolifeShare of searches 3.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. A&D MedicalShare of searches 1.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
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Top blood pressure monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Microlife appeared in all three answers. Microlife is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Omron1st
  2. Microlife2nd
  3. Beurer3rd
  4. A&D Medical4th
  5. Withings–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Omron3 of 3Named in 3 of 3 ChatGPT answers
  • Microlife3 of 3Named in 3 of 3 ChatGPT answers
  • Beurer2 of 3Named in 2 of 3 ChatGPT answers
  • A&D Medical2 of 3Named in 2 of 3 ChatGPT answers
  • Withings0 of 3Named in 0 of 3 ChatGPT answers

See every answer about blood pressure monitor brands

3 answers

  • Asked ChatGPT

    “Which blood pressure monitor brand should I buy in New Zealand?”

    1. 1Omron
    2. 2Microlife
    3. 3A&D Medical

  • Asked ChatGPT

    “What are the best blood pressure monitor brands in New Zealand?”

    1. 1Omron
    2. 2Microlife
    3. 3Beurer
    4. 4A&D Medical

  • Asked ChatGPT

    “What's the best blood pressure monitor brand in New Zealand for home monitoring?”

    1. 1Omron
    2. 2Microlife
    3. 3Beurer

  • Searched Google, AI Overview

    “home blood pressure monitor”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “blood pressure monitor nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which blood pressure monitor brands compete with Microlife?

Microlife against blood pressure monitor brands in New Zealand, by month

Share of searches by month for Omron, Withings, Beurer, Microlife. The figures are in the table below the chart.

View monthly share of searches table
MonthOmronWithingsBeurerMicrolifeA&D Medical
Oct 202546.5%30.7%16.5%4.7%1.6%
Nov 202538.1%38.1%19%3.2%1.6%
Dec 202536.9%36.9%21.5%3.1%1.5%
Jan 202639.6%39.6%16.1%3.4%1.3%
Feb 202640.7%33.1%19.5%5.1%1.7%
Mar 202642.8%34.8%17.4%3.6%1.4%
Apr 202646.1%30.5%18%3.9%1.6%
May 202646.1%30.5%18.8%3.1%1.6%
Jun 202652.6%28.5%13.9%3.6%1.5%
Jul 202649.3%26.7%19.2%4.1%0.68%
Aug 202648.6%26.4%20.3%3.4%1.4%
Sep 202645.7%30.2%19.4%3.1%1.6%

  1. 1.Omron

    45.7%

    Held 1st. 590 estimated branded searches, -18.1% vs prior month. Share -2.9 points.

  2. 2.Withings

    30.2%

    Held 2nd. 390 estimated branded searches, 0% vs prior month. Share +3.9 points.

  3. 3.Beurer

    19.4%

    Held 3rd. 250 estimated branded searches, -16.7% vs prior month. Share -0.9 points.

  4. 4.Microlife

    3.1%

    Held 4th. 40 estimated branded searches, -20% vs prior month. Share -0.3 points.

  5. 5.A&D Medical

    1.6%

    Held 5th. 20 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Microlife and its closest rivals

How has branded search demand for Microlife changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microlife in New Zealand fell from 60 to 40.
  • Across the 12 months ending September 2026, Microlife’s share of searches among blood pressure monitor brands in New Zealand decreased from 4.7% to 3.1%.
  • Across the 12 months ending September 2026, Microlife’s share of searches among blood pressure monitor brands in New Zealand peaked at 5.1% in February 2026 and was lowest at 3.1% in December 2025.

How did search popularity change for New Zealand blood pressure monitor brands in September 2026?

4 changes

  1. In September 2026, Withings gained share of searches among blood pressure monitor brands in New Zealand, from 26.4% to 30.2%.

  2. In September 2026, Omron lost share of searches among blood pressure monitor brands in New Zealand, from 48.6% to 45.7%.

  3. In September 2026, Beurer lost share of searches among blood pressure monitor brands in New Zealand, from 20.3% to 19.4%.

  4. Estimated monthly branded searches for Microlife in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.

How are Microlife’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microlife’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microlife
  • microlife blood pressure monitor

Do you work for Microlife? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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