Beurer vs Microlife:Which is more popular?
In September 2026, Beurer had more branded searches than Microlife among blood pressure monitor brands in New Zealand. Beurer had about 250 branded searches, while Microlife had 40. Beurer made up 19.4% of all blood pressure monitor brand searches we track, and Microlife accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about blood pressure monitor brands, Microlife appeared in all three answers and Beurer in two. Microlife was mentioned before Beurer in every answer.
Who do people search for more?
Beurer, about 6 searches for every 1 for Microlife
Who does AI mention more?
Microlife, mentioned in every answer we collected
Who does AI recommend more?
Microlife, named ahead of Beurer in every answer
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Top blood pressure monitor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Microlife appeared in all three answers. Beurer was mentioned in two out of three: in two of the three ChatGPT answers. Microlife was listed before Beurer in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Omron1st- Microlife2nd
- Beurer3rd
A&D Medical4th
Withings–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Omron3 of 3Named in 3 of 3 ChatGPT answers
- Microlife3 of 3Named in 3 of 3 ChatGPT answers
- Beurer2 of 3Named in 2 of 3 ChatGPT answers
- A&D Medical2 of 3Named in 2 of 3 ChatGPT answers
- Withings0 of 3Named in 0 of 3 ChatGPT answers
See every answer about blood pressure monitor brands
3 answers
Asked ChatGPT
“Which blood pressure monitor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best blood pressure monitor brands in New Zealand?”
Asked ChatGPT
“What's the best blood pressure monitor brand in New Zealand for home monitoring?”
Searched Google, AI Overview
“home blood pressure monitor”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“blood pressure monitor nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Beurer or Microlife more popular in search?
This chart shows how often people search Google for Beurer and Microlife by name. Each line represents a brand's share of searches for all five blood pressure monitor brands we track, month by month, from searches in New Zealand.
Share of searches by month for Beurer, Microlife. The figures are in the table below the chart.
View monthly share of searches table
| Month | Omron | Withings | Beurer | Microlife | A&D Medical |
|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 30.7% | 16.5% | 4.7% | 1.6% |
| Nov 2025 | 38.1% | 38.1% | 19% | 3.2% | 1.6% |
| Dec 2025 | 36.9% | 36.9% | 21.5% | 3.1% | 1.5% |
| Jan 2026 | 39.6% | 39.6% | 16.1% | 3.4% | 1.3% |
| Feb 2026 | 40.7% | 33.1% | 19.5% | 5.1% | 1.7% |
| Mar 2026 | 42.8% | 34.8% | 17.4% | 3.6% | 1.4% |
| Apr 2026 | 46.1% | 30.5% | 18% | 3.9% | 1.6% |
| May 2026 | 46.1% | 30.5% | 18.8% | 3.1% | 1.6% |
| Jun 2026 | 52.6% | 28.5% | 13.9% | 3.6% | 1.5% |
| Jul 2026 | 49.3% | 26.7% | 19.2% | 4.1% | 0.68% |
| Aug 2026 | 48.6% | 26.4% | 20.3% | 3.4% | 1.4% |
| Sep 2026 | 45.7% | 30.2% | 19.4% | 3.1% | 1.6% |
How has the Beurer and Microlife comparison changed over the last 12 months?
3 findings
- Beurer was ahead of Microlife in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beurer’s share of searches among blood pressure monitor brands in New Zealand moved from 16.5% to 19.4%, and its estimated monthly branded searches moved from 210 to 250.
- Across the 12 months ending September 2026, Microlife’s share of searches among blood pressure monitor brands in New Zealand moved from 4.7% to 3.1%, and its estimated monthly branded searches moved from 60 to 40.
How did search popularity change for New Zealand blood pressure monitor brands in September 2026?
2 changes
In September 2026, Beurer lost share of searches among blood pressure monitor brands in New Zealand, from 20.3% to 19.4%.
Estimated monthly branded searches for Microlife in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Beurer’s and Microlife’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among blood pressure monitor brands
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