Brandwave

Medallia vs SurveyMonkey:Which is more popular?

In September 2026, SurveyMonkey had more branded searches than Medallia among customer feedback platforms in New Zealand. SurveyMonkey had about 4,400 branded searches, while Medallia had 140. SurveyMonkey made up 53.7% of all customer feedback platform searches we track, and Medallia accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about customer feedback platforms, SurveyMonkey appeared in three of the four answers and Medallia in none.

Among customer feedback platforms in New Zealand in September 2026

Who do people search for more?

SurveyMonkey, about 31 searches for every 1 for Medallia

SurveyMonkey 4.4K searchesMedallia 140 searches

Who does AI mention more?

SurveyMonkey, mentioned in 3 of 4 answers, Medallia in 0

SurveyMonkey in 3 of 4Medallia in 0 of 4

Who does AI recommend more?

SurveyMonkey, the only one of the two named

SurveyMonkey first in 3Medallia never named

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Top customer feedback platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, SurveyMonkey was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Medallia did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AskNicely1st
  2. SurveyMonkey2nd
  3. Qualtrics3rd
  4. Typeform4th
  5. Canny5th
  6. Survicate6th
  7. Medallia–
  8. Delighted–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Qualtrics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Typeform3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AskNicely3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Survicate2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Canny1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Medallia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Delighted0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about customer feedback platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Medallia or SurveyMonkey more popular in search?

This chart shows how often people search Google for Medallia and SurveyMonkey by name. Each line represents a brand's share of searches for all eight customer feedback platforms we track, month by month, from searches in New Zealand.

Medallia and SurveyMonkey among customer feedback platforms in New Zealand, by month

Share of searches by month for SurveyMonkey, Medallia. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeyQualtricsTypeformAskNicelyMedalliaCannySurvicateDelighted
Oct 202551.8%23%18.2%4.6%1.7%0.1%0.29%0.19%
Nov 202556.3%16.7%19.8%5.1%1.5%0.21%0.31%0.1%
Dec 202555.4%16.8%19.1%5%2.5%0.38%0.38%0.38%
Jan 202648.2%16.6%26.6%5.5%1.8%0.33%0.83%0.17%
Feb 202656.1%16.6%20.4%4.2%1.8%0.38%0.38%0.25%
Mar 202651.7%23%18.2%4.6%1.6%0.29%0.38%0.29%
Apr 202651.6%22.3%18.8%4.6%2%0.12%0.47%0.12%
May 202648.5%26.5%17.6%4.4%2.3%0.11%0.33%0.22%
Jun 202651.5%22.2%18.7%4.6%2%0.12%0.47%0.35%
Jul 202653.3%23%15.7%4.8%2.3%0.24%0.48%0.12%
Aug 202651.1%27.9%15.1%3.7%1.4%0.12%0.46%0.23%
Sep 202653.7%23.2%15.9%4.9%1.7%0.24%0.24%0.12%

How has the Medallia and SurveyMonkey comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand customer feedback platforms in September 2026?

2 changes
  1. In September 2026, SurveyMonkey gained share of searches among customer feedback platforms in New Zealand, from 51.1% to 53.7%.

  2. Estimated monthly branded searches for Medallia in New Zealand fell 22.2% over 12 measured months, from 180 to 140 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Medallia’s and SurveyMonkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Medallia

4 branded search terms

  • medallia
  • medallia customer feedback
  • medallia cx
  • medallia nps

SurveyMonkey

1 branded search term

  • surveymonkey

How the Brand Demand Index is measured

Other head-to-heads among customer feedback platforms

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