Marq vs Swift Publisher:Which is more popular?
In September 2026, Marq and Swift Publisher were level in searches among desktop publishing software in New Zealand, with an estimated 0 branded searches each, at 0% of the total each. When we asked ChatGPT and Google AI Overviews about desktop publishing software, Marq appeared in two of the five answers and Swift Publisher in one. Marq was mentioned before Swift Publisher in every answer that named either.
Who do people search for more?
Neither brand had measured searches this month.
Who does AI mention more?
Marq, mentioned in 2 of 5 answers, Swift Publisher in 1
Who does AI recommend more?
Marq, named ahead of Swift Publisher in 2 of 2 answers
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Top desktop publishing software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marq was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Swift Publisher was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Marq was listed before Swift Publisher in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Adobe InDesign1st
Affinity2nd
Scribus3rd- Marq4th
QuarkXPress5th
Swift Publisher6th
Xara–
VivaDesigner–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe InDesign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Affinity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scribus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Marq2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- QuarkXPress1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swift Publisher1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Xara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VivaDesigner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about desktop publishing software
5 answers
Asked ChatGPT
“Which desktop publishing tool should I use in New Zealand?”
Asked ChatGPT
“What are the best desktop publishing tools in New Zealand?”
Asked ChatGPT
“What's the best desktop publishing tool in New Zealand for multi-page layouts?”
Searched Google, AI Overview
“desktop publishing software”
Searched Google, AI Overview
“page layout software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Marq or Swift Publisher more popular in search?
This chart shows how often people search Google for Marq and Swift Publisher by name. Each line represents a brand's share of searches for all eight desktop publishing software we track, month by month, from searches in New Zealand.
Share of searches by month for Marq, Swift Publisher. The figures are in the table below the chart.
View monthly share of searches table
| Month | Adobe InDesign | Affinity | Scribus | Xara | QuarkXPress | Marq | Swift Publisher | VivaDesigner |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.5% | 44% | 13% | 10.5% | 2% | 0% | 0.5% | 0.5% |
| Nov 2025 | 17.6% | 58.6% | 11.7% | 9.5% | 1.8% | 0% | 0.45% | 0.45% |
| Dec 2025 | 20.6% | 46.8% | 13.5% | 16.7% | 0.79% | 0% | 0.79% | 0.79% |
| Jan 2026 | 22.1% | 40.7% | 17.9% | 14.5% | 2.8% | 0.69% | 0.69% | 0.69% |
| Feb 2026 | 39.3% | 26% | 17.3% | 14% | 2% | 0% | 0.67% | 0.67% |
| Mar 2026 | 42.4% | 22.9% | 15.3% | 15.3% | 2.4% | 0% | 1.2% | 0.59% |
| Apr 2026 | 31.6% | 25.7% | 17.1% | 21.1% | 2.6% | 0.66% | 0.66% | 0.66% |
| May 2026 | 35.8% | 23.9% | 15.7% | 19.4% | 3% | 0.75% | 0.75% | 0.75% |
| Jun 2026 | 31.8% | 31.8% | 13.9% | 17.2% | 2.6% | 0.66% | 1.3% | 0.66% |
| Jul 2026 | 32.9% | 26.7% | 17.8% | 17.8% | 2.7% | 0.68% | 0.68% | 0.68% |
| Aug 2026 | 36.4% | 19.8% | 24.1% | 16% | 2.5% | 0% | 0.62% | 0.62% |
| Sep 2026 | 33.3% | 27.1% | 22.2% | 14.6% | 2.8% | 0% | 0% | 0% |
How has the Marq and Swift Publisher comparison changed over the last 12 months?
3 findings
- Marq was ahead of Swift Publisher in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marq’s share of searches among desktop publishing software in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
- Across the 12 months ending September 2026, Swift Publisher’s share of searches among desktop publishing software in New Zealand moved from 0.5% to 0%, and its estimated monthly branded searches moved from 10 to 0.
How did search popularity change for New Zealand desktop publishing software in September 2026?
2 changes
In September 2026, Swift Publisher lost share of searches among desktop publishing software in New Zealand, from 0.62% to 0%.
In September 2026, Marq rose from 8th to 6th among desktop publishing software in New Zealand.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Marq’s and Swift Publisher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marq
1 branded search term
- marq software
Swift Publisher
2 branded search terms
- swift publisher
- swift publisher 5
Other head-to-heads among desktop publishing software
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