Marbecks vs Slow Boat Records:Which is more popular in New Zealand?
In October 2026, Marbecks and Slow Boat Records were level in searches among record stores in New Zealand, with an estimated 1.1K versus 1K branded searches, at 2.9% and 2.6% of the total. When we asked ChatGPT and Google AI Overviews about record stores, Slow Boat Records appeared in all four answers and Marbecks in none.
Who do people search for more?
Marbecks, about 10% more searches than Slow Boat Records
Who does AI mention more?
Slow Boat Records, mentioned in every answer we collected
Who does AI recommend more?
Slow Boat Records, the only one of the two named
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Top record stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Slow Boat Records appeared in all four answers. Marbecks did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Real Groovy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Slow Boat Records4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Pennylane Records3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Southbound Records3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Flying Out2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Marbecks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about record stores
4 answers
Asked ChatGPT
“Which record store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best record stores in New Zealand?”
Asked ChatGPT
“What's the best record store in New Zealand for vinyl records?”
Searched Google, AI Overview
“record stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“vinyl records nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Marbecks or Slow Boat Records more popular in search?
This chart shows how often people search Google for Marbecks and Slow Boat Records by name. Each line represents a brand's share of searches for all six record stores we track, month by month, from searches in New Zealand.
Share of searches by month for Marbecks, Slow Boat Records. The figures are in the table below the chart.
View monthly share of searches table
| Month | Real Groovy | Pennylane Records | Southbound Records | Marbecks | Slow Boat Records | Flying Out |
|---|---|---|---|---|---|---|
| Nov 2025 | 68.2% | 8.5% | 6.8% | 5.2% | 3.1% | 8.2% |
| Dec 2025 | 69.1% | 10.5% | 5.7% | 3.7% | 3.7% | 7.4% |
| Jan 2026 | 65.2% | 11.9% | 7.9% | 3.4% | 3.5% | 8.1% |
| Feb 2026 | 64.3% | 11.8% | 9.6% | 2.5% | 4.3% | 7.5% |
| Mar 2026 | 66.8% | 10% | 8.1% | 3.4% | 3.6% | 8% |
| Apr 2026 | 62.4% | 11.3% | 11.3% | 2.9% | 4.1% | 8% |
| May 2026 | 66.8% | 10% | 8.1% | 3.2% | 3.6% | 8.3% |
| Jun 2026 | 62.8% | 9.4% | 7.6% | 2.7% | 2.6% | 14.9% |
| Jul 2026 | 71.1% | 10.7% | 8.6% | 2.5% | 3.9% | 3.3% |
| Aug 2026 | 69.4% | 12.7% | 10.4% | 2.6% | 2.9% | 2% |
| Sep 2026 | 74.9% | 9.3% | 9.3% | 2.4% | 2.6% | 1.4% |
| Oct 2026 | 76.2% | 9.5% | 7.6% | 2.9% | 2.6% | 1.1% |
How has branded search for Marbecks and Slow Boat Records changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: Slow Boat Records took it in January 2026, Marbecks took it in June 2026, Slow Boat Records took it in July 2026, Marbecks took it in October 2026.
- Across the 12 months ending October 2026, Marbecks’ share of searches among record stores in New Zealand moved from 5.2% to 2.9%, and its estimated monthly branded searches moved from 2.2K to 1.1K.
- Across the 12 months ending October 2026, Slow Boat Records’ share of searches among record stores in New Zealand moved from 3.1% to 2.6%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for New Zealand record stores in October 2026?
2 changes
In October 2026, Marbecks rose from 5th to 4th among record stores in New Zealand.
In October 2026, Slow Boat Records fell from 4th to 5th among record stores in New Zealand.
How are Marbecks’ and Slow Boat Records’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Marbecks’ and Slow Boat Records’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marbecks
3 branded search terms
- marbecks
- marbecks records
- marbecks vinyl
Slow Boat Records
1 branded search term
- slow boat records
Other head-to-heads among record stores
- Real Groovy vs Pennylane Records: compare popularity
- Real Groovy vs Southbound Records: compare popularity
- Real Groovy vs Marbecks: compare popularity
- Real Groovy vs Slow Boat Records: compare popularity
- Pennylane Records vs Southbound Records: compare popularity
- Pennylane Records vs Marbecks: compare popularity
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