Brandwave

Makita vs PreciseBits:Which is more popular?

In September 2026, Makita had more branded searches than PreciseBits among router collet brands in New Zealand. Makita had about 9,820 branded searches, while PreciseBits had 0. Makita made up 63.2% of all router collet brand searches we track, and PreciseBits accounted for 0%. When we asked ChatGPT and Google AI Overviews about router collet brands, Makita appeared in all five answers and PreciseBits in two. Makita was mentioned before PreciseBits in every answer.

Among router collet brands in New Zealand in September 2026

Who do people search for more?

Makita, the only one of the two with measured searches

Makita 9.8K searchesPreciseBits 0 searches

Who does AI mention more?

Makita, mentioned in every answer we collected

Makita in 5 of 5PreciseBits in 2 of 5

Who does AI recommend more?

Makita, named ahead of PreciseBits in every answer

Makita first in 3PreciseBits never first

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Top router collet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. PreciseBits was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before PreciseBits in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Bosch2nd
  3. PreciseBits3rd
  4. DeWalt4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PreciseBits2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about router collet brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Makita or PreciseBits more popular in search?

This chart shows how often people search Google for Makita and PreciseBits by name. Each line represents a brand's share of searches for all four router collet brands we track, month by month, from searches in New Zealand.

Makita and PreciseBits among router collet brands in New Zealand, by month

Share of searches by month for Makita, PreciseBits. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltBoschPreciseBits
Oct 202563.6%36.3%0.08%0%
Nov 202555.5%44.5%0.07%0%
Dec 202563.1%36.8%0.08%0%
Jan 202663.4%36.5%0.08%0%
Feb 202662.3%37.6%0.08%0.08%
Mar 202661.6%38.4%0.08%0%
Apr 202663%36.9%0.08%0%
May 202663%36.9%0.08%0%
Jun 202658.7%41.3%0.07%0%
Jul 202662.1%37.8%0.08%0.08%
Aug 202658.6%41.3%0.07%0%
Sep 202663.2%36.7%0.06%0%

How has the Makita and PreciseBits comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand router collet brands in September 2026?

1 change

  1. In September 2026, Makita gained share of searches among router collet brands in New Zealand, from 58.6% to 63.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Makita’s and PreciseBits’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

3 branded search terms

  • makita
  • makita router
  • makita tool

PreciseBits

1 branded search term

  • precisebits

How the Brand Demand Index is measured

Other head-to-heads among router collet brands

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