DeWalt vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than DeWalt among router collet brands in New Zealand. Makita had about 9,820 branded searches, while DeWalt had 5,710. Makita made up 63.2% of all router collet brand searches we track, and DeWalt accounted for 36.7%. When we asked ChatGPT and Google AI Overviews about router collet brands, Makita appeared in all five answers and DeWalt in four. Makita was mentioned before DeWalt in every answer.
Who do people search for more?
Makita, about 72% more searches than DeWalt
Who does AI mention more?
Makita, mentioned in every answer we collected
Who does AI recommend more?
Makita, named ahead of DeWalt in every answer
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Top router collet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. DeWalt was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Makita was listed before DeWalt in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Makita1st
Bosch2nd
PreciseBits3rd
DeWalt4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DeWalt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PreciseBits2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about router collet brands
5 answers
Asked ChatGPT
“Which router collet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best router collet brands in New Zealand?”
Asked ChatGPT
“What's the best router collet brand in New Zealand for a replacement collet?”
Searched Google, AI Overview
“router collet replacement”
Searched Google, AI Overview
“collet for router”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Makita more popular in search?
This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all four router collet brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Bosch | PreciseBits |
|---|---|---|---|---|
| Oct 2025 | 63.6% | 36.3% | 0.08% | 0% |
| Nov 2025 | 55.5% | 44.5% | 0.07% | 0% |
| Dec 2025 | 63.1% | 36.8% | 0.08% | 0% |
| Jan 2026 | 63.4% | 36.5% | 0.08% | 0% |
| Feb 2026 | 62.3% | 37.6% | 0.08% | 0.08% |
| Mar 2026 | 61.6% | 38.4% | 0.08% | 0% |
| Apr 2026 | 63% | 36.9% | 0.08% | 0% |
| May 2026 | 63% | 36.9% | 0.08% | 0% |
| Jun 2026 | 58.7% | 41.3% | 0.07% | 0% |
| Jul 2026 | 62.1% | 37.8% | 0.08% | 0.08% |
| Aug 2026 | 58.6% | 41.3% | 0.07% | 0% |
| Sep 2026 | 63.2% | 36.7% | 0.06% | 0% |
How has the DeWalt and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among router collet brands in New Zealand moved from 36.3% to 36.7%, and its estimated monthly branded searches moved from 4.7K to 5.7K.
- Across the 12 months ending September 2026, Makita’s share of searches among router collet brands in New Zealand moved from 63.6% to 63.2%, and its estimated monthly branded searches moved from 8.2K to 9.8K.
How did search popularity change for New Zealand router collet brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among router collet brands in New Zealand, from 58.6% to 63.2%.
In September 2026, DeWalt lost share of searches among router collet brands in New Zealand, from 41.3% to 36.7%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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