MagicLinks vs Sovrn Commerce:Which is more popular?
In September 2026, Sovrn Commerce had more branded searches than MagicLinks among creator commerce platforms in New Zealand. Sovrn Commerce had about 10 branded searches, while MagicLinks had 0. Sovrn Commerce made up 0.04% of all creator commerce platform searches we track, and MagicLinks accounted for 0%. When we asked ChatGPT and Google AI Overviews about creator commerce platforms, neither MagicLinks nor Sovrn Commerce appeared in any of the five answers.
Who do people search for more?
Sovrn Commerce, the only one of the two with measured searches
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top creator commerce platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither MagicLinks nor Sovrn Commerce showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Shopify1st
Awin2nd
Beacons3rd
LTK4th
Gumroad5th
ShopMy6th
Levanta7th
Sovrn Commerce–
MagicLinks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gumroad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LTK2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ShopMy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beacons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Awin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Levanta1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sovrn Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MagicLinks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creator commerce platforms
5 answers
Asked ChatGPT
“Which creator commerce platform should I use in New Zealand?”
Asked ChatGPT
“What are the best creator commerce platforms in New Zealand?”
Asked ChatGPT
“What's the best creator commerce platform in New Zealand for affiliate income?”
Searched Google, AI Overview
“creator commerce platform”
Searched Google, AI Overview
“affiliate creator platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is MagicLinks or Sovrn Commerce more popular in search?
This chart shows how often people search Google for MagicLinks and Sovrn Commerce by name. Each line represents a brand's share of searches for all nine creator commerce platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Sovrn Commerce, MagicLinks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shopify | Gumroad | LTK | ShopMy | Beacons | Awin | Levanta | Sovrn Commerce | MagicLinks |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 88.5% | 8% | 1.6% | 0.38% | 0.72% | 0.46% | 0.21% | 0.04% | 0.04% |
| Nov 2025 | 91.2% | 5.8% | 1.2% | 0.51% | 0.76% | 0.4% | 0.18% | 0.04% | 0% |
| Dec 2025 | 88.7% | 8.3% | 1.1% | 0.39% | 0.91% | 0.3% | 0.22% | 0.04% | 0% |
| Jan 2026 | 86.5% | 10% | 1.1% | 0.59% | 1.1% | 0.48% | 0.14% | 0.03% | 0% |
| Feb 2026 | 88.7% | 8.2% | 0.89% | 0.38% | 1.1% | 0.48% | 0.17% | 0.03% | 0.03% |
| Mar 2026 | 88.7% | 8% | 1.1% | 0.57% | 1.1% | 0.3% | 0.23% | 0.03% | 0.03% |
| Apr 2026 | 88.3% | 8.3% | 1.1% | 0.59% | 1.4% | 0.17% | 0.1% | 0% | 0% |
| May 2026 | 88.3% | 8.2% | 1.1% | 0.71% | 1.1% | 0.37% | 0.17% | 0.03% | 0.03% |
| Jun 2026 | 89.7% | 6.5% | 1.1% | 1.1% | 1.1% | 0.31% | 0.14% | 0.03% | 0.03% |
| Jul 2026 | 90% | 6.7% | 0.92% | 0.92% | 0.92% | 0.32% | 0.14% | 0.04% | 0% |
| Aug 2026 | 90.9% | 5.8% | 0.95% | 0.95% | 0.77% | 0.4% | 0.15% | 0.04% | 0% |
| Sep 2026 | 90.6% | 6% | 0.97% | 0.97% | 0.78% | 0.52% | 0.15% | 0.04% | 0% |
How has the MagicLinks and Sovrn Commerce comparison changed over the last 12 months?
3 findings
- Sovrn Commerce was ahead of MagicLinks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MagicLinks’ share of searches among creator commerce platforms in New Zealand moved from 0.04% to 0%, and its estimated monthly branded searches moved from 10 to 0.
- Across the 12 months ending September 2026, Sovrn Commerce’s share of searches among creator commerce platforms in New Zealand held steady at 0.04%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand creator commerce platforms in September 2026?
1 change

Estimated monthly branded searches for MagicLinks in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MagicLinks’ and Sovrn Commerce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MagicLinks
1 branded search term
- magiclinks
Sovrn Commerce
1 branded search term
- sovrn commerce
Other head-to-heads among creator commerce platforms

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