Brandwave

Mafell vs Ryobi:Which is more popular?

In September 2026, Ryobi had more branded searches than Mafell among chain mortiser brands in New Zealand. Ryobi had about 8,200 branded searches, while Mafell had 40. Ryobi made up 34.1% of all chain mortiser brand searches we track, and Mafell accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about chain mortiser brands, Mafell appeared in all five answers and Ryobi in none.

Among chain mortiser brands in New Zealand in September 2026

Who do people search for more?

Ryobi, about 205 searches for every 1 for Mafell

Ryobi 8.2K searchesMafell 40 searches

Who does AI mention more?

Mafell, mentioned in every answer we collected

Mafell in 5 of 5Ryobi in 0 of 5

Who does AI recommend more?

Mafell, the only one of the two named

Mafell first in 5Ryobi never named

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Top chain mortiser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mafell appeared in all five answers. Ryobi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Mafell2nd
  3. Festool3rd
  4. Ryobi–
  5. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mafell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chain mortiser brands

5 answers
  • Asked ChatGPT

    “Which chain mortiser brand should I buy in New Zealand?”

    1. 1Makita
    2. 2Mafell
  • Asked ChatGPT

    “What are the best chain mortiser brands in New Zealand?”

    1. 1Makita
    2. 2Mafell
  • Asked ChatGPT

    “What's the best chain mortiser brand in New Zealand for timber joinery work?”

    1. 1Mafell
    2. 2Makita
    3. 3Festool
  • Searched Google, AI Overview

    “best chain mortiser”

    1. 1Mafell
    2. 2Makita
  • Searched Google, AI Overview

    “chain mortiser brands”

    1. 1Makita
    2. 2Mafell

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Mafell or Ryobi more popular in search?

This chart shows how often people search Google for Mafell and Ryobi by name. Each line represents a brand's share of searches for all five chain mortiser brands we track, month by month, from searches in New Zealand.

Mafell and Ryobi among chain mortiser brands in New Zealand, by month

Share of searches by month for Ryobi, Mafell. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiFestoolMilwaukeeMafell
Oct 202543.2%34.2%11.3%11.2%0.15%
Nov 202537%43.5%8.6%10.7%0.22%
Dec 202537.6%45.2%7.4%9.6%0.14%
Jan 202641.9%40.4%8.6%9%0.15%
Feb 202642.9%35.1%10.7%11.2%0.16%
Mar 202639.7%37.7%11.3%11%0.24%
Apr 202644.2%34.8%9.6%11.2%0.21%
May 202644.4%29.2%11.8%14.2%0.37%
Jun 202642.6%30.1%12.9%14.2%0.26%
Jul 202643.9%29.3%13.1%13.6%0.11%
Aug 202638.9%32.7%10.7%17.5%0.14%
Sep 202640.8%34.1%12.7%12.3%0.17%

How has the Mafell and Ryobi comparison changed over the last 12 months?

3 findings
  • Ryobi was ahead of Mafell in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mafell’s share of searches among chain mortiser brands in New Zealand moved from 0.15% to 0.17%, and its estimated monthly branded searches moved from 30 to 40.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among chain mortiser brands in New Zealand moved from 34.2% to 34.1%, and its estimated monthly branded searches moved from 6.7K to 8.2K.

How did search popularity change for New Zealand chain mortiser brands in September 2026?

2 changes
  1. In September 2026, Ryobi gained share of searches among chain mortiser brands in New Zealand, from 32.7% to 34.1%.

  2. Estimated monthly branded searches for Mafell in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Mafell’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mafell

1 branded search term

  • mafell

Ryobi

3 branded search terms

  • ryobi
  • ryobi chainsaw
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among chain mortiser brands

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