Festool vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Festool among chain mortiser brands in New Zealand. Makita had about 9,820 branded searches, while Festool had 3,050. Makita made up 40.8% of all chain mortiser brand searches we track, and Festool accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about chain mortiser brands, Makita appeared in all five answers and Festool in one. Makita was mentioned before Festool in every answer.
Who do people search for more?
Makita, about 3 searches for every 1 for Festool
Who does AI mention more?
Makita, mentioned in every answer we collected
Who does AI recommend more?
Makita, named ahead of Festool in every answer
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Top chain mortiser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Festool was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before Festool in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mafell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chain mortiser brands
5 answers
Asked ChatGPT
“Which chain mortiser brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chain mortiser brands in New Zealand?”
Asked ChatGPT
“What's the best chain mortiser brand in New Zealand for timber joinery work?”
Searched Google, AI Overview
“best chain mortiser”
Searched Google, AI Overview
“chain mortiser brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Festool or Makita more popular in search?
This chart shows how often people search Google for Festool and Makita by name. Each line represents a brand's share of searches for all five chain mortiser brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Festool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | Festool | Milwaukee | Mafell |
|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 34.2% | 11.3% | 11.2% | 0.15% |
| Nov 2025 | 37% | 43.5% | 8.6% | 10.7% | 0.22% |
| Dec 2025 | 37.6% | 45.2% | 7.4% | 9.6% | 0.14% |
| Jan 2026 | 41.9% | 40.4% | 8.6% | 9% | 0.15% |
| Feb 2026 | 42.9% | 35.1% | 10.7% | 11.2% | 0.16% |
| Mar 2026 | 39.7% | 37.7% | 11.3% | 11% | 0.24% |
| Apr 2026 | 44.2% | 34.8% | 9.6% | 11.2% | 0.21% |
| May 2026 | 44.4% | 29.2% | 11.8% | 14.2% | 0.37% |
| Jun 2026 | 42.6% | 30.1% | 12.9% | 14.2% | 0.26% |
| Jul 2026 | 43.9% | 29.3% | 13.1% | 13.6% | 0.11% |
| Aug 2026 | 38.9% | 32.7% | 10.7% | 17.5% | 0.14% |
| Sep 2026 | 40.8% | 34.1% | 12.7% | 12.3% | 0.17% |
How has the Festool and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of Festool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among chain mortiser brands in New Zealand moved from 11.3% to 12.7%, and its estimated monthly branded searches moved from 2.2K to 3K.
- Across the 12 months ending September 2026, Makita’s share of searches among chain mortiser brands in New Zealand moved from 43.2% to 40.8%, and its estimated monthly branded searches moved from 8.5K to 9.8K.
How did search popularity change for New Zealand chain mortiser brands in September 2026?
2 changes
In September 2026, Festool overtook Milwaukee to rank 3rd among chain mortiser brands in New Zealand, with 12.7% of the searches.
In September 2026, Makita gained share of searches among chain mortiser brands in New Zealand, from 38.9% to 40.8%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Festool’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chain mortiser brands
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