Macleans vs Sensodyne:Which is more popular by branded search in New Zealand?
In August 2026, Sensodyne had more branded searches than Macleans among oral care brands in New Zealand. Sensodyne was estimated to have 4.9K branded searches compared to Macleans’ 280, and held a 13.5% Share of Search versus Macleans’ 0.77%.
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Which is more popular in search, Macleans or Sensodyne?
Compare the toothpaste and electric toothbrush brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sensodyne, Macleans. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Colgate | Philips Sonicare | Sensodyne | Macleans |
|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 24.8% | 13.4% | 11.9% | 1.1% |
| Nov 2025 | 54.1% | 20% | 15.6% | 9.3% | 1.1% |
| Dec 2025 | 53.8% | 22.7% | 13.6% | 9.2% | 0.7% |
| Jan 2026 | 52.2% | 23.1% | 12.7% | 10.9% | 1% |
| Feb 2026 | 51% | 22.3% | 12.9% | 12.9% | 0.9% |
| Mar 2026 | 47.9% | 24.4% | 13.9% | 12.7% | 1.1% |
| Apr 2026 | 47.4% | 23.1% | 15% | 13.7% | 0.73% |
| May 2026 | 48.1% | 22.7% | 14.8% | 13.6% | 0.83% |
| Jun 2026 | 47.9% | 21.2% | 16.6% | 13.5% | 0.79% |
| Jul 2026 | 46.7% | 19.6% | 18.1% | 14.8% | 0.82% |
| Aug 2026 | 44.1% | 23.8% | 17.8% | 13.5% | 0.77% |
| Sep 2026 | — | — | — | — | — |
How has the Macleans and Sensodyne comparison changed over the last 12 months?
3 findings
- Sensodyne was ahead of Macleans in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Macleans’ estimated Share of Search among oral care brands in New Zealand moved from 1.1% to 0.77%, and its estimated monthly branded searches moved from 240 to 280.
- Across the 11 months ending August 2026, Sensodyne’s estimated Share of Search among oral care brands in New Zealand moved from 11.9% to 13.5%, and its estimated monthly branded searches moved from 2.5K to 4.9K.
How did search popularity change for New Zealand oral care brands in August 2026?
2 changes
In August 2026, Sensodyne lost estimated Share of Search among oral care brands in New Zealand, from 14.8% to 13.5%.
Estimated monthly branded searches for Macleans in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Macleans’ and Sensodyne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.