Macleans vs Philips Sonicare:Which is more popular by branded search in New Zealand?
In August 2026, Philips Sonicare had more branded searches than Macleans among oral care brands in New Zealand. Philips Sonicare was estimated to have 6.5K branded searches compared to Macleans’ 280, and held a 17.8% Share of Search versus Macleans’ 0.77%.
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Which is more popular in search, Macleans or Philips Sonicare?
Compare the toothpaste and electric toothbrush brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips Sonicare, Macleans. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Colgate | Philips Sonicare | Sensodyne | Macleans |
|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 24.8% | 13.4% | 11.9% | 1.1% |
| Nov 2025 | 54.1% | 20% | 15.6% | 9.3% | 1.1% |
| Dec 2025 | 53.8% | 22.7% | 13.6% | 9.2% | 0.7% |
| Jan 2026 | 52.2% | 23.1% | 12.7% | 10.9% | 1% |
| Feb 2026 | 51% | 22.3% | 12.9% | 12.9% | 0.9% |
| Mar 2026 | 47.9% | 24.4% | 13.9% | 12.7% | 1.1% |
| Apr 2026 | 47.4% | 23.1% | 15% | 13.7% | 0.73% |
| May 2026 | 48.1% | 22.7% | 14.8% | 13.6% | 0.83% |
| Jun 2026 | 47.9% | 21.2% | 16.6% | 13.5% | 0.79% |
| Jul 2026 | 46.7% | 19.6% | 18.1% | 14.8% | 0.82% |
| Aug 2026 | 44.1% | 23.8% | 17.8% | 13.5% | 0.77% |
| Sep 2026 | — | — | — | — | — |
How has the Macleans and Philips Sonicare comparison changed over the last 12 months?
3 findings
- Philips Sonicare was ahead of Macleans in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Macleans’ estimated Share of Search among oral care brands in New Zealand moved from 1.1% to 0.77%, and its estimated monthly branded searches moved from 240 to 280.
- Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among oral care brands in New Zealand moved from 13.4% to 17.8%, and its estimated monthly branded searches moved from 2.8K to 6.5K.
How did search popularity change for New Zealand oral care brands in August 2026?
2 changes
Estimated monthly branded searches for Philips Sonicare in New Zealand rose 130.1% over 11 measured months, from 2.8K to 6.5K in August 2026.
Estimated monthly branded searches for Macleans in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Macleans’ and Philips Sonicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Macleans
2 branded search terms
- macleans toothbrush
- macleans toothpaste
Philips Sonicare
22 branded search terms
- 4300 sonicare
- philip sonicare 4100
- philip sonicare 5100
- philips co nz
- philips sonicare
- philips sonicare 1100 electric toothbrush
- philips sonicare 2100
- philips sonicare 4100 electric toothbrush
- philips sonicare brush heads
- philips sonicare diamondclean 9000
- philips sonicare heads
- philips sonicare near me
- philips sonicare nz
- philips sonicare power toothbrush
- philips sonicare toothbrush
- philips sonicare toothbrush heads
- philips sonicare toothpaste
- philipssonicare
- sonicare
- sonicare 4100
- sonicare tooth
- sonicare toothbrush heads
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.