Lynx vs Native:Which is more popular by branded search in New Zealand?
In August 2026, Lynx had more branded searches than Native among deodorant brands in New Zealand. Lynx was estimated to have 1.3K branded searches compared to Native’s 310, and held a 4.4% Share of Search versus Native’s 1.1%.
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Which is more popular in search, Lynx or Native?
Compare the deodorant brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lynx, Native. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Nivea | Rexona | Old Spice | Lynx | Native |
|---|---|---|---|---|---|---|
| Oct 2025 | 41% | 35.4% | 10.5% | 7.5% | 4.7% | 0.94% |
| Nov 2025 | 36.5% | 38.2% | 11% | 8.5% | 5.2% | 0.73% |
| Dec 2025 | 34% | 38% | 10% | 10.3% | 7.1% | 0.64% |
| Jan 2026 | 37.5% | 37.7% | 11.7% | 7.5% | 4.5% | 1.1% |
| Feb 2026 | 40.3% | 34.3% | 11.7% | 7.3% | 4.7% | 1.7% |
| Mar 2026 | 40.6% | 34.1% | 11.2% | 7.3% | 5.1% | 1.7% |
| Apr 2026 | 41.2% | 34% | 10.1% | 8.2% | 4.6% | 1.9% |
| May 2026 | 42.4% | 33% | 9.8% | 8.5% | 4.4% | 1.9% |
| Jun 2026 | 43.9% | 31.6% | 10.2% | 8.3% | 4.8% | 1.2% |
| Jul 2026 | 43.6% | 31.9% | 10.8% | 8.2% | 3.8% | 1.6% |
| Aug 2026 | 40.5% | 33.8% | 10.7% | 9.4% | 4.4% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lynx and Native comparison changed over the last 12 months?
3 findings
- Lynx was ahead of Native in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lynx’s estimated Share of Search among deodorant brands in New Zealand moved from 4.7% to 4.4%, and its estimated monthly branded searches moved from 1.1K to 1.3K.
- Across the 11 months ending August 2026, Native’s estimated Share of Search among deodorant brands in New Zealand moved from 0.94% to 1.1%, and its estimated monthly branded searches moved from 220 to 310.
How did search popularity change for New Zealand deodorant brands in August 2026?
2 changes
In August 2026, Lynx gained estimated Share of Search among deodorant brands in New Zealand, from 3.8% to 4.4%.
In August 2026, Native lost estimated Share of Search among deodorant brands in New Zealand, from 1.6% to 1.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Lynx’s and Native’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.