Brandwave

LTK vs ShopMy:Which is more popular?

In September 2026, LTK and ShopMy were level in searches among creator commerce platforms in New Zealand, with an estimated 260 branded searches each, at 0.97% of the total each. When we asked ChatGPT and Google AI Overviews about creator commerce platforms, LTK and ShopMy each appeared in two of the five answers. LTK and ShopMy were each mentioned first in one of the two answers that named either.

Among creator commerce platforms in New Zealand in September 2026

Who do people search for more?

LTK and ShopMy are searched for about as often as each other.

LTK 260 searchesShopMy 260 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

LTK in 2 of 5ShopMy in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

LTK first in 1ShopMy first in 1

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Top creator commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LTK and ShopMy were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. LTK and ShopMy were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shopify1st
  2. Awin2nd
  3. Beacons3rd
  4. LTK4th
  5. Gumroad5th
  6. ShopMy6th
  7. Levanta7th
  8. Sovrn Commerce–
  9. MagicLinks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gumroad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LTK2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShopMy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beacons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Awin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Levanta1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sovrn Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MagicLinks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator commerce platforms

5 answers

  • Asked ChatGPT

    “Which creator commerce platform should I use in New Zealand?”

    1. 1Beacons
    2. 2Shopify
    3. 3Gumroad

  • Asked ChatGPT

    “What are the best creator commerce platforms in New Zealand?”

    1. 1Shopify
    2. 2Beacons
    3. 3Gumroad
    4. 4ShopMy
    5. 5LTK

  • Asked ChatGPT

    “What's the best creator commerce platform in New Zealand for affiliate income?”

    1. 1Awin
    2. 2Shopify

  • Searched Google, AI Overview

    “creator commerce platform”

    1. 1LTK
    2. 2ShopMy

  • Searched Google, AI Overview

    “affiliate creator platform”

    1. 1Awin
    2. 2Levanta
    3. 3Shopify

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is LTK or ShopMy more popular in search?

This chart shows how often people search Google for LTK and ShopMy by name. Each line represents a brand's share of searches for all nine creator commerce platforms we track, month by month, from searches in New Zealand.

LTK and ShopMy among creator commerce platforms in New Zealand, by month

Share of searches by month for LTK, ShopMy. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyGumroadLTKShopMyBeaconsAwinLevantaSovrn CommerceMagicLinks
Oct 202588.5%8%1.6%0.38%0.72%0.46%0.21%0.04%0.04%
Nov 202591.2%5.8%1.2%0.51%0.76%0.4%0.18%0.04%0%
Dec 202588.7%8.3%1.1%0.39%0.91%0.3%0.22%0.04%0%
Jan 202686.5%10%1.1%0.59%1.1%0.48%0.14%0.03%0%
Feb 202688.7%8.2%0.89%0.38%1.1%0.48%0.17%0.03%0.03%
Mar 202688.7%8%1.1%0.57%1.1%0.3%0.23%0.03%0.03%
Apr 202688.3%8.3%1.1%0.59%1.4%0.17%0.1%0%0%
May 202688.3%8.2%1.1%0.71%1.1%0.37%0.17%0.03%0.03%
Jun 202689.7%6.5%1.1%1.1%1.1%0.31%0.14%0.03%0.03%
Jul 202690%6.7%0.92%0.92%0.92%0.32%0.14%0.04%0%
Aug 202690.9%5.8%0.95%0.95%0.77%0.4%0.15%0.04%0%
Sep 202690.6%6%0.97%0.97%0.78%0.52%0.15%0.04%0%

How has the LTK and ShopMy comparison changed over the last 12 months?

3 findings
  • LTK was ahead of ShopMy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LTK’s share of searches among creator commerce platforms in New Zealand moved from 1.6% to 0.97%, and its estimated monthly branded searches moved from 390 to 260.
  • Across the 12 months ending September 2026, ShopMy’s share of searches among creator commerce platforms in New Zealand moved from 0.38% to 0.97%, and its estimated monthly branded searches moved from 90 to 260.

How did search popularity change for New Zealand creator commerce platforms in September 2026?

2 changes

  1. Estimated monthly branded searches for ShopMy in New Zealand rose 188.9% over 12 measured months, from 90 to 260 in September 2026.

  2. Estimated monthly branded searches for LTK in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LTK’s and ShopMy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LTK

1 branded search term

  • ltk

ShopMy

1 branded search term

  • shopmy

How the Brand Demand Index is measured

Other head-to-heads among creator commerce platforms

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