Brandwave

Lovable vs OpenAI Codex:Which is more popular?

In September 2026, Lovable had more branded searches than OpenAI Codex among AI coding assistants in New Zealand. Lovable had about 740 branded searches, while OpenAI Codex had 260. Lovable made up 5.6% of all AI coding assistant searches we track, and OpenAI Codex accounted for 2%. When we asked ChatGPT and Google AI Overviews about AI coding assistants, OpenAI Codex appeared in three of the five answers and Lovable in none.

Among AI coding assistants in New Zealand in September 2026

Who do people search for more?

Lovable, about 3 searches for every 1 for OpenAI Codex

Lovable 740 searchesOpenAI Codex 260 searches

Who does AI mention more?

OpenAI Codex, mentioned in 3 of 5 answers, Lovable in 0

OpenAI Codex in 3 of 5Lovable in 0 of 5

Who does AI recommend more?

OpenAI Codex, the only one of the two named

OpenAI Codex first in 3Lovable never named

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Top AI coding assistants in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OpenAI Codex was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lovable did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cursor1st
  2. GitHub Copilot2nd
  3. Claude Code3rd
  4. OpenAI Codex4th
  5. Windsurf5th
  6. Replit–
  7. Lovable–
  8. Bolt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Claude Code5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GitHub Copilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cursor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OpenAI Codex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Windsurf2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Replit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lovable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bolt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI coding assistants

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Lovable or OpenAI Codex more popular in search?

This chart shows how often people search Google for Lovable and OpenAI Codex by name. Each line represents a brand's share of searches for all eight AI coding assistants we track, month by month, from searches in New Zealand.

Lovable and OpenAI Codex among AI coding assistants in New Zealand, by month

Share of searches by month for Lovable, OpenAI Codex. The figures are in the table below the chart.

View monthly share of searches table
MonthClaude CodeReplitGitHub CopilotCursorLovableBoltOpenAI CodexWindsurf
Oct 202523.3%30.6%15.9%12.3%7.3%5%3.1%2.4%
Nov 202525.4%33.4%14.5%13.7%6.2%3.2%1.5%2%
Dec 202526.4%34.8%14.1%10.1%6.3%3%3.5%1.8%
Jan 202648.3%22.7%11.8%7.3%5.2%1.9%1.6%1.2%
Feb 202647.6%22.1%12.3%7.6%4%1.7%3.5%1.2%
Mar 202654.5%17.2%13.3%7%3.8%1.1%2.2%0.88%
Apr 202651.9%16.1%17.6%6.5%4.3%0.98%1.7%0.88%
May 202647.6%18.3%16.6%7.4%6.2%1.3%1.5%1%
Jun 202645%21.1%13.5%10%5.8%1.4%1.8%1.4%
Jul 202643.8%20.4%13.6%7.8%7.6%1.7%3.9%1.2%
Aug 202642.2%24.3%12.4%9.7%6.1%2.5%1.7%1.2%
Sep 202640.7%28.4%12.2%7.9%5.6%2.1%2%1.2%

How has the Lovable and OpenAI Codex comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand AI coding assistants in September 2026?

2 changes
  1. Estimated monthly branded searches for OpenAI Codex in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

  2. Estimated monthly branded searches for Lovable in New Zealand fell 18.7% over 12 measured months, from 910 to 740 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Lovable’s and OpenAI Codex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lovable

4 branded search terms

  • lovable ai
  • lovable coding
  • lovable dev
  • lovable ide

OpenAI Codex

1 branded search term

  • openai codex

How the Brand Demand Index is measured

Other head-to-heads among AI coding assistants

Creator with pink hair and a pink jacket

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