Local Viking vs Semrush Local:Which is more popular in New Zealand?
In October 2026, Local Viking had more branded searches than Semrush Local among local SEO platforms in New Zealand. Local Viking had about 10 branded searches, while Semrush Local had 0. Local Viking made up 3.1% of all local SEO platform searches we track, and Semrush Local accounted for 0%. When we asked ChatGPT and Google AI Overviews about local SEO platforms, Semrush Local appeared in three of the five answers and Local Viking in one. Semrush Local was mentioned before Local Viking in three out of four answers.
Who do people search for more?
Local Viking, the only one of the two with measured searches
Who does AI mention more?
Semrush Local, mentioned in 3 of 5 answers, Local Viking in 1
Who does AI recommend more?
Semrush Local, named ahead of Local Viking in 3 of 4 answers
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Top local SEO platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Semrush Local was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Local Viking was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Semrush Local was listed before Local Viking in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
BrightLocal1st
Whitespark2nd- Semrush Local3rd
Local Falcon4th
Localo5th
Yext6th- Local Viking7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Whitespark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BrightLocal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yext3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush Local3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Local Falcon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Localo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Local Viking1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about local SEO platforms
5 answers
Asked ChatGPT
“Which local SEO platform should I use in New Zealand?”
Asked ChatGPT
“What are the best local SEO platforms in New Zealand?”
Asked ChatGPT
“What's the best local SEO platform in New Zealand for local listings?”
Searched Google, AI Overview
“best local seo software”
Searched Google, AI Overview
“citation management tool”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Local Viking or Semrush Local more popular in search?
This chart shows how often people search Google for Local Viking and Semrush Local by name. Each line represents a brand's share of searches for all seven local SEO platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Local Viking, Semrush Local. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whitespark | Localo | BrightLocal | Local Falcon | Local Viking | Yext | Semrush Local |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 7.1% | 39.3% | 25% | 10.7% | 3.6% | 10.7% | 3.6% |
| Dec 2025 | 17.4% | 39.1% | 21.7% | 8.7% | 0% | 8.7% | 4.3% |
| Jan 2026 | 7.4% | 40.7% | 25.9% | 11.1% | 3.7% | 7.4% | 3.7% |
| Feb 2026 | 5.7% | 48.6% | 20% | 8.6% | 2.9% | 11.4% | 2.9% |
| Mar 2026 | 12.9% | 29% | 29% | 12.9% | 3.2% | 9.7% | 3.2% |
| Apr 2026 | 9.1% | 33.3% | 27.3% | 12.1% | 3% | 12.1% | 3% |
| May 2026 | 10% | 36.7% | 23.3% | 16.7% | 3.3% | 6.7% | 3.3% |
| Jun 2026 | 9.7% | 29% | 35.5% | 9.7% | 0% | 12.9% | 3.2% |
| Jul 2026 | 7.4% | 33.3% | 25.9% | 18.5% | 3.7% | 7.4% | 3.7% |
| Aug 2026 | 13.3% | 23.3% | 23.3% | 20% | 3.3% | 13.3% | 3.3% |
| Sep 2026 | 26.8% | 22% | 26.8% | 9.8% | 2.4% | 9.8% | 2.4% |
| Oct 2026 | 43.8% | 21.9% | 15.6% | 12.5% | 3.1% | 3.1% | 0% |
How has branded search for Local Viking and Semrush Local changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Local Viking took it in October 2026.
- Across the 12 months ending October 2026, Local Viking’s share of searches among local SEO platforms in New Zealand moved from 3.6% to 3.1%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending October 2026, Semrush Local’s share of searches among local SEO platforms in New Zealand moved from 3.6% to 0%, and its estimated monthly branded searches moved from 10 to 0.
How did search popularity change for New Zealand local SEO platforms in October 2026?
2 changes
In October 2026, Local Viking overtook Yext to rank 5th among local SEO platforms in New Zealand, with 3.1% of the searches.
In October 2026, Semrush Local lost share of searches among local SEO platforms in New Zealand, from 2.4% to 0%.
How are Local Viking’s and Semrush Local’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Local Viking’s and Semrush Local’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Local Viking
1 branded search term
- local viking
Semrush Local
1 branded search term
- semrush local
Other head-to-heads among local SEO platforms
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