Brandwave

How popular isSemrush Local?

In October 2026, people searched for Semrush Local by name about 0 times in New Zealand, a 100% decrease from the previous year. These searches made up 0% of all New Zealand local SEO platform searches, placing Semrush Local seventh out of seven platforms. When we asked both ChatGPT and Google AI Overviews about local SEO platforms, Semrush Local appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in October 2026

Semrush Local is the seventh most searched of 7 competitors and the third most recommended in the AI answers we collected.

  1. WhitesparkShare of searches 43.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. LocaloShare of searches 21.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. BrightLocalShare of searches 15.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Local FalconShare of searches 12.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Semrush LocalShare of searches 0%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top local SEO platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Semrush Local was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Semrush Local is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BrightLocal1st
  2. Whitespark2nd
  3. Semrush Local3rd
  4. Local Falcon4th
  5. Localo5th
  6. Yext6th
  7. Local Viking7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Whitespark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BrightLocal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yext3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush Local3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Local Falcon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Localo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Local Viking1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about local SEO platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Semrush Local compared with other New Zealand local SEO platforms?

Semrush Local against local SEO platforms in New Zealand, by month

Share of searches by month for Whitespark, Localo, BrightLocal, Local Falcon, Local Viking, Yext, Semrush Local. The figures are in the table below the chart.

View monthly share of searches table
MonthWhitesparkLocaloBrightLocalLocal FalconLocal VikingYextSemrush Local
Nov 20257.1%39.3%25%10.7%3.6%10.7%3.6%
Dec 202517.4%39.1%21.7%8.7%0%8.7%4.3%
Jan 20267.4%40.7%25.9%11.1%3.7%7.4%3.7%
Feb 20265.7%48.6%20%8.6%2.9%11.4%2.9%
Mar 202612.9%29%29%12.9%3.2%9.7%3.2%
Apr 20269.1%33.3%27.3%12.1%3%12.1%3%
May 202610%36.7%23.3%16.7%3.3%6.7%3.3%
Jun 20269.7%29%35.5%9.7%0%12.9%3.2%
Jul 20267.4%33.3%25.9%18.5%3.7%7.4%3.7%
Aug 202613.3%23.3%23.3%20%3.3%13.3%3.3%
Sep 202626.8%22%26.8%9.8%2.4%9.8%2.4%
Oct 202643.8%21.9%15.6%12.5%3.1%3.1%0%

  1. 1.Whitespark

    43.8%

    Moved from 2nd to 1st. 140 estimated branded searches, +27.3% vs prior month. Share +16.9 points.

  2. 2.Localo

    21.9%

    Moved from 3rd to 2nd. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

  3. 3.BrightLocal

    15.6%

    Moved from 1st to 3rd. 50 estimated branded searches, -54.5% vs prior month. Share -11.2 points.

  4. 4.Local Falcon

    12.5%

    Held 4th. 40 estimated branded searches, 0% vs prior month. Share +2.7 points.

  5. 5.Local Viking

    3.1%

    Moved from 6th to 5th. 10 estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Yext

    3.1%

    Moved from 5th to 6th. 10 estimated branded searches, -75% vs prior month. Share -6.6 points.

  7. 7.Semrush Local

    0%

    Held 7th. 0 estimated branded searches, -100% vs prior month. Share -2.4 points.

Compare popularity between Semrush Local and its closest rivals

Every comparison with Semrush Local

6 comparisons

How has branded search demand for Semrush Local changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Semrush Local in New Zealand fell from 10 to 0.
  • Across the 12 months ending October 2026, Semrush Local’s share of searches among local SEO platforms in New Zealand decreased from 3.6% to 0%.
  • Across the 12 months ending October 2026, Semrush Local’s share of searches among local SEO platforms in New Zealand peaked at 4.3% in December 2025 and was lowest at 0% in October 2026.

How did search popularity change for New Zealand local SEO platforms in October 2026?

6 changes

  1. In October 2026, Whitespark overtook BrightLocal to become the leader among local SEO platforms in New Zealand, with 43.8% of the searches.

  2. In October 2026, Local Viking overtook Yext to rank 5th among local SEO platforms in New Zealand, with 3.1% of the searches.

  3. In October 2026, Local Falcon gained share of searches among local SEO platforms in New Zealand, from 9.8% to 12.5%.

  4. In October 2026, BrightLocal lost share of searches among local SEO platforms in New Zealand, from 26.8% to 15.6%.

  5. In October 2026, Yext lost share of searches among local SEO platforms in New Zealand, from 9.8% to 3.1%.

  6. In October 2026, Semrush Local lost share of searches among local SEO platforms in New Zealand, from 2.4% to 0%.

How are Semrush Local’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Semrush Local’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • semrush local

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How the Brand Demand Index is measured

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