Living Earth vs Tui Garden:Which is more popular?
In September 2026, Tui Garden had more branded searches than Living Earth among garden product brands in New Zealand. Tui Garden had about 1,610 branded searches, while Living Earth had 390. Tui Garden made up 22.2% of all garden product brand searches we track, and Living Earth accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about garden product brands, Tui Garden appeared in three of the five answers and Living Earth in none.
Who do people search for more?
Tui Garden, about 4 searches for every 1 for Living Earth
Who does AI mention more?
Tui Garden, mentioned in 3 of 5 answers, Living Earth in 0
Who does AI recommend more?
Tui Garden, the only one of the two named
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Top garden product brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tui Garden was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Living Earth did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Yates1st- Tui Garden2nd
Kiwicare3rd
Daltons4th
Seasol5th
Living Earth–
GroSafe–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yates5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tui Garden3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kiwicare3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Daltons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Seasol2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Living Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GroSafe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about garden product brands
5 answers
Asked ChatGPT
“Which garden product brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best garden product brands in New Zealand?”
Asked ChatGPT
“What's the best garden product brand in New Zealand for healthy plants?”
Searched Google, AI Overview
“weed killer nz”
Searched Google, AI Overview
“garden fertiliser nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Living Earth or Tui Garden more popular in search?
This chart shows how often people search Google for Living Earth and Tui Garden by name. Each line represents a brand's share of searches for all seven garden product brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tui Garden, Living Earth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daltons | Tui Garden | Kiwicare | Yates | Living Earth | Seasol | GroSafe |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.1% | 18.5% | 13.5% | 11.8% | 11.4% | 4.2% | 2.5% |
| Nov 2025 | 33.7% | 17.7% | 15.5% | 12.8% | 10.7% | 7.2% | 2.4% |
| Dec 2025 | 33.9% | 15.9% | 17.1% | 10.5% | 13% | 7% | 2.5% |
| Jan 2026 | 36.8% | 15.7% | 18% | 10.3% | 12.1% | 4.4% | 2.7% |
| Feb 2026 | 35.1% | 16.8% | 18.3% | 9.5% | 13.9% | 4.1% | 2.3% |
| Mar 2026 | 36.6% | 18.7% | 16.9% | 9.9% | 12.3% | 2.9% | 2.7% |
| Apr 2026 | 35.7% | 19.7% | 19.4% | 9.1% | 11.2% | 2.7% | 2.3% |
| May 2026 | 37.8% | 16.9% | 21.1% | 9.7% | 8.1% | 3.5% | 2.9% |
| Jun 2026 | 41.7% | 14.6% | 15.9% | 11.2% | 10.9% | 3.2% | 2.5% |
| Jul 2026 | 41.3% | 19.6% | 15% | 8.8% | 8.6% | 3.8% | 2.9% |
| Aug 2026 | 44.4% | 19.7% | 11.9% | 11% | 7% | 3.8% | 2.2% |
| Sep 2026 | 43.6% | 22.2% | 13.1% | 9.1% | 5.4% | 4.4% | 2.1% |
How has the Living Earth and Tui Garden comparison changed over the last 12 months?
3 findings
- Tui Garden was ahead of Living Earth in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Living Earth’s share of searches among garden product brands in New Zealand moved from 11.4% to 5.4%, and its estimated monthly branded searches moved from 880 to 390.
- Across the 12 months ending September 2026, Tui Garden’s share of searches among garden product brands in New Zealand moved from 18.5% to 22.2%, and its estimated monthly branded searches moved from 1.4K to 1.6K.
How did search popularity change for New Zealand garden product brands in September 2026?
2 changes
In September 2026, Tui Garden gained share of searches among garden product brands in New Zealand, from 19.7% to 22.2%.
In September 2026, Living Earth lost share of searches among garden product brands in New Zealand, from 7% to 5.4%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Living Earth’s and Tui Garden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Living Earth
1 branded search term
- living earth
Tui Garden
5 branded search terms
- tui compost
- tui fertiliser
- tui garden
- tui garden fertiliser
- tui potting mix
Other head-to-heads among garden product brands
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