Brandwave

Levain Artisan Bakery vs Ponsonby Pies:Which is more popular in New Zealand?

In October 2026, Ponsonby Pies had more branded searches than Levain Artisan Bakery among pie brands in New Zealand. Ponsonby Pies had about 210 branded searches, while Levain Artisan Bakery had 170. Ponsonby Pies made up 2.3% of all pie brand searches we track, and Levain Artisan Bakery accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about pie brands, Levain Artisan Bakery appeared in three of the five answers and Ponsonby Pies in none.

Among pie brands in New Zealand in October 2026

Who do people search for more?

Ponsonby Pies, about 24% more searches than Levain Artisan Bakery

Ponsonby Pies 210 searchesLevain Artisan Bakery 170 searches

Who does AI mention more?

Levain Artisan Bakery, mentioned in 3 of 5 answers, Ponsonby Pies in 0

Levain Artisan Bakery in 3 of 5Ponsonby Pies in 0 of 5

Who does AI recommend more?

Levain Artisan Bakery, the only one of the two named

Levain Artisan Bakery first in 3Ponsonby Pies never named

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Top pie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Levain Artisan Bakery was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ponsonby Pies did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dad's Pies1st
  2. Levain Artisan Bakery2nd
  3. Big Ben3rd
  4. Eurobake Espresso4th
  5. Jimmy's Pies5th
  6. Sheffield Pies–
  7. Mrs Mac's–
  8. Pukka Pies–
  9. Ponsonby Pies–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eurobake Espresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dad's Pies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levain Artisan Bakery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Ben2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jimmy's Pies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sheffield Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mrs Mac's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pukka Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ponsonby Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Levain Artisan Bakery or Ponsonby Pies more popular in search?

This chart shows how often people search Google for Levain Artisan Bakery and Ponsonby Pies by name. Each line represents a brand's share of searches for all nine pie brands we track, month by month, from searches in New Zealand.

Levain Artisan Bakery and Ponsonby Pies among pie brands in New Zealand, by month

Share of searches by month for Ponsonby Pies, Levain Artisan Bakery. The figures are in the table below the chart.

View monthly share of searches table
MonthBig BenDad's PiesSheffield PiesMrs Mac'sJimmy's PiesPukka PiesPonsonby PiesLevain Artisan BakeryEurobake Espresso
Nov 202553.8%18.8%11.2%6.6%2.9%2.9%2.4%1.2%0.11%
Dec 202547%17.3%12.4%7.8%4.9%5.9%2.6%1.7%0.37%
Jan 202645.8%18.1%13.9%7.9%4.3%6.3%2.8%0.75%0.21%
Feb 202649.1%17.4%13.3%6.2%3.3%7.4%2.1%1.1%0.1%
Mar 202647.6%17.3%11.2%7%6.2%6.2%2.8%1.5%0.17%
Apr 202645.5%16.3%15.2%6.8%5.7%6.8%2.5%1%0.28%
May 202649.5%15.3%11.7%7.5%4.4%5.3%2.3%3.5%0.36%
Jun 202655.4%15.7%8.1%7.4%5.5%3.6%2.4%1.6%0.28%
Jul 202642.9%22.5%14.3%7.1%6.4%3.5%2.3%0.63%0.45%
Aug 202639.5%13.3%8.6%5.3%3.9%3.2%1.4%19.1%5.8%
Sep 202654.1%15.5%9%6.3%4.4%3.5%2.3%3.5%1.3%
Oct 202651.4%14.8%13.9%6.6%5.1%3.4%2.3%1.8%0.54%

How has branded search for Levain Artisan Bakery and Ponsonby Pies changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending October 2026: Levain Artisan Bakery took it in May 2026, Ponsonby Pies took it in June 2026, Levain Artisan Bakery took it in August 2026, Ponsonby Pies took it in October 2026.
  • Across the 12 months ending October 2026, Levain Artisan Bakery’s share of searches among pie brands in New Zealand moved from 1.2% to 1.8%, and its estimated monthly branded searches moved from 110 to 170.
  • Across the 12 months ending October 2026, Ponsonby Pies’ share of searches among pie brands in New Zealand moved from 2.4% to 2.3%, and its estimated monthly branded searches held steady at 210.

How did search popularity change for New Zealand pie brands in October 2026?

2 changes

  1. In October 2026, Levain Artisan Bakery lost share of searches among pie brands in New Zealand, from 3.5% to 1.8%.

  2. In October 2026, Ponsonby Pies rose from 8th to 7th among pie brands in New Zealand.

How are Levain Artisan Bakery’s and Ponsonby Pies’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Levain Artisan Bakery’s and Ponsonby Pies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Levain Artisan Bakery

1 branded search term

  • levain artisan bakery

Ponsonby Pies

1 branded search term

  • ponsonby pies

How the Brand Demand Index is measured

Other head-to-heads among pie brands

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