Laser Electrical vs PERL Electrical:Which is more popular by branded search in New Zealand?
In August 2026, Laser Electrical had more branded searches than PERL Electrical among new plymouth electrical contractors in New Zealand. Laser Electrical was estimated to have 2K branded searches compared to PERL Electrical’s 330, and held a 69.6% Share of Search versus PERL Electrical’s 11.4%.
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Which is more popular in search, Laser Electrical or PERL Electrical?
Compare New Plymouth electrical contractors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Laser Electrical, PERL Electrical. The figures are in the table below the chart.
View monthly share of search table
| Month | Laser Electrical | Electric L | PERL Electrical | KES Electrical |
|---|---|---|---|---|
| Oct 2025 | 73% | 10.3% | 11.4% | 5.3% |
| Nov 2025 | 70.9% | 12.8% | 12.8% | 3.5% |
| Dec 2025 | 69.6% | 12.1% | 15.4% | 2.9% |
| Jan 2026 | 72.1% | 12.4% | 12.4% | 3.2% |
| Feb 2026 | 71.6% | 13.1% | 12.4% | 2.8% |
| Mar 2026 | 69% | 12.5% | 15.5% | 3% |
| Apr 2026 | 73.4% | 9.1% | 12.8% | 4.7% |
| May 2026 | 72% | 10.8% | 13.3% | 3.9% |
| Jun 2026 | 77.1% | 9% | 10.5% | 3.3% |
| Jul 2026 | 72.9% | 10.4% | 13.2% | 3.6% |
| Aug 2026 | 69.6% | 15.2% | 11.4% | 3.8% |
| Sep 2026 | — | — | — | — |
How has the Laser Electrical and PERL Electrical comparison changed over the last 12 months?
3 findings
- Laser Electrical was ahead of PERL Electrical in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Laser Electrical’s estimated Share of Search among new plymouth electrical contractors in New Zealand moved from 73% to 69.6%, and its estimated monthly branded searches held steady at 2K.
- Across the 11 months ending August 2026, PERL Electrical’s estimated Share of Search among new plymouth electrical contractors in New Zealand held steady at 11.4%, and its estimated monthly branded searches moved from 320 to 330.
How did search popularity change for New Zealand new plymouth electrical contractors in August 2026?
3 changes
In August 2026, Electric L overtook PERL Electrical to rank 2nd among new plymouth electrical contractors in New Zealand, at 15.2%.
In August 2026, Laser Electrical lost estimated Share of Search among new plymouth electrical contractors in New Zealand, from 72.9% to 69.6%.
In August 2026, PERL Electrical lost estimated Share of Search among new plymouth electrical contractors in New Zealand, from 13.2% to 11.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Laser Electrical’s and PERL Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Laser Electrical
5 branded search terms
- laser electrical
- laser electrical new plymouth
- laser electrical new zealand
- laser electrical nz
- laserelectrical
PERL Electrical
2 branded search terms
- perl electrical
- perl electrical napier
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.