Larnach Castle vs Waitangi Treaty Grounds:Which is more popular by branded search in New Zealand?
In August 2026, Larnach Castle had more branded searches than Waitangi Treaty Grounds among visitor attractions in New Zealand. Larnach Castle was estimated to have 13.8K branded searches compared to Waitangi Treaty Grounds’ 4.7K, and held a 2.9% Share of Search versus Waitangi Treaty Grounds’ 0.99%.
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Which is more popular in search, Larnach Castle or Waitangi Treaty Grounds?
Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Larnach Castle, Waitangi Treaty Grounds. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Tower | Rainbow's End | Kelly Tarlton's | Hobbiton Movie Set | Skyline Queenstown | Waitomo Glowworm Caves | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Te Puia | Agrodome | All Blacks Experience | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 14.9% | 9.7% | 9.4% | 9.4% | 9% | 5.2% | 6.3% | 4.8% | 3.6% | 3.3% | 2.5% | 2.1% | 1.1% | 1.8% |
| Nov 2025 | 18.2% | 11.2% | 7.8% | 10.4% | 10.3% | 10.4% | 4.6% | 7.2% | 4.3% | 4.2% | 2.9% | 2.8% | 2.3% | 1.5% | 1.9% |
| Dec 2025 | 17.3% | 12.4% | 8.1% | 9.4% | 9.9% | 9.9% | 6.6% | 6.3% | 4.9% | 3.9% | 2.7% | 2.8% | 2.2% | 1.4% | 2.2% |
| Jan 2026 | 13.5% | 14.3% | 9.3% | 10% | 9.2% | 11.1% | 6.2% | 6.5% | 4.6% | 3.7% | 3.1% | 3% | 2% | 1.3% | 2.1% |
| Feb 2026 | 16.9% | 9.8% | 7.9% | 9.3% | 11.5% | 11.1% | 5.3% | 6.6% | 4.8% | 3.7% | 3.3% | 3.3% | 1.8% | 1.4% | 3.3% |
| Mar 2026 | 15.1% | 9.1% | 8.6% | 9.8% | 10.6% | 13.1% | 5.7% | 6.4% | 5.2% | 4% | 3.6% | 3% | 1.9% | 1.5% | 2.4% |
| Apr 2026 | 15.4% | 13.6% | 9.8% | 9% | 10.8% | 10.1% | 6.1% | 5.6% | 5.4% | 4.1% | 3% | 2.5% | 2% | 1% | 1.7% |
| May 2026 | 17% | 12.1% | 11.7% | 10% | 9.8% | 9.2% | 5.3% | 5.6% | 5.8% | 3.4% | 2.7% | 2.8% | 2.1% | 0.93% | 1.5% |
| Jun 2026 | 15.6% | 13.3% | 11.9% | 10% | 9.6% | 10.2% | 4.8% | 6% | 5.3% | 4.1% | 2.5% | 2.5% | 2% | 1% | 1.1% |
| Jul 2026 | 15.1% | 15.6% | 11.1% | 8.9% | 8.9% | 9.6% | 6.7% | 5.1% | 6% | 4.2% | 2% | 2.3% | 2.2% | 1.2% | 1% |
| Aug 2026 | 17.9% | 12.4% | 11.1% | 10.4% | 10.3% | 9.3% | 5.4% | 5.3% | 4.9% | 3.9% | 2.9% | 2.2% | 1.8% | 1.2% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Larnach Castle and Waitangi Treaty Grounds comparison changed over the last 12 months?
3 findings
- Larnach Castle was ahead of Waitangi Treaty Grounds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Larnach Castle’s estimated Share of Search among visitor attractions in New Zealand moved from 3.3% to 2.9%, and its estimated monthly branded searches moved from 19.3K to 13.8K.
- Across the 11 months ending August 2026, Waitangi Treaty Grounds’ estimated Share of Search among visitor attractions in New Zealand moved from 1.8% to 0.99%, and its estimated monthly branded searches moved from 10.7K to 4.7K.
How did search popularity change for New Zealand visitor attractions in August 2026?
2 changes
In August 2026, Larnach Castle overtook Agrodome to rank 11th among visitor attractions in New Zealand, at 2.9%.
Estimated monthly branded searches for Waitangi Treaty Grounds in New Zealand fell 55.9% over 11 measured months, from 10.7K to 4.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Larnach Castle’s and Waitangi Treaty Grounds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Larnach Castle
15 branded search terms
- camp estate at larnach castle
- inside larnach castle
- larnach castle
- larnach castle & gardens
- larnach castle and gardens
- larnach castle cost
- larnach castle ghost
- larnach castle history
- larnach castle lodge
- larnach castle opening hours
- larnach castle reviews
- larnach castle tickets
- larnach castle tour
- larnachcastle
- larnachcastle co nz
Waitangi Treaty Grounds
6 branded search terms
- waitangi org nz
- waitangi treaty grounds
- waitangi treaty grounds free
- waitangi treaty grounds tau henare drive waitangi
- waitangi treaty grounds tickets
- waitangi treaty grounds tour
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