Laminex vs Vantage:Which is more popular in New Zealand?
In October 2026, Laminex had more branded searches than Vantage among building product brands in New Zealand. Laminex had about 2,890 branded searches, while Vantage had 480. Laminex made up 9.1% of all building product brand searches we track, and Vantage accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about building product brands, Vantage appeared in two of the five answers and Laminex in one. Laminex and Vantage were each mentioned first in one of the two answers that named either.
Who do people search for more?
Laminex, about 6 searches for every 1 for Vantage
Who does AI mention more?
Vantage, mentioned in 2 of 5 answers, Laminex in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top building product brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vantage was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Laminex was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Laminex and Vantage were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
James Hardie1st
Colorsteel2nd
GIB3rd
Pink Batts4th- Vantage5th
Resene Construction Systems6th- Laminex7th
Abodo8th
Carter Holt Harvey9th
Nelson Pine10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GIB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- James Hardie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Colorsteel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pink Batts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Resene Construction Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vantage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Steel & Tube1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Laminex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Abodo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carter Holt Harvey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about building product brands
5 answers
Asked ChatGPT
“Which building product brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best building product brands in New Zealand?”
Asked ChatGPT
“What's the best building product brand in New Zealand for new builds?”
Searched Google, AI Overview
“building supplies nz”
- 1GIB
- 1
Searched Google, AI Overview
“plasterboard brands”
- 1GIB
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Laminex or Vantage more popular in search?
This chart shows how often people search Google for Laminex and Vantage by name. Each line represents a brand's share of searches for all 11 building product brands we track, month by month, from searches in New Zealand.
Share of searches by month for Laminex, Vantage. The figures are in the table below the chart.
View monthly share of searches table
| Month | Steel & Tube | James Hardie | GIB | Colorsteel | Laminex | Pink Batts | Abodo | Carter Holt Harvey | Resene Construction Systems | Nelson Pine | Vantage |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 32.3% | 15.8% | 9.6% | 14.2% | 8.8% | 5.8% | 4.3% | 3.6% | 2.7% | 1.5% | 1.5% |
| Dec 2025 | 34.3% | 13.7% | 11.3% | 14.1% | 7.5% | 5.1% | 4.5% | 3.9% | 2.3% | 1.6% | 1.5% |
| Jan 2026 | 30.1% | 14.5% | 12% | 16% | 7.8% | 5.5% | 4.3% | 4% | 2.5% | 1.7% | 1.7% |
| Feb 2026 | 28.6% | 15.9% | 10.8% | 16.6% | 9.2% | 5.2% | 4.4% | 3.8% | 2.3% | 1.6% | 1.6% |
| Mar 2026 | 28.8% | 16.1% | 9.7% | 15.7% | 9.1% | 6.4% | 4.9% | 4% | 2.4% | 1.6% | 1.3% |
| Apr 2026 | 27.6% | 15.3% | 12.7% | 14.7% | 8.9% | 7.5% | 4% | 3.6% | 2.8% | 1.5% | 1.4% |
| May 2026 | 29.9% | 14.7% | 11.7% | 13.7% | 9.6% | 6.7% | 4.3% | 4.2% | 2.5% | 1.4% | 1.3% |
| Jun 2026 | 29.7% | 14.8% | 12.2% | 13.5% | 9.6% | 6.7% | 4.1% | 4.3% | 2.5% | 1.4% | 1.3% |
| Jul 2026 | 30.8% | 14.7% | 12.1% | 12.7% | 9.8% | 7% | 4.3% | 3.4% | 2.6% | 1.4% | 1.2% |
| Aug 2026 | 34.1% | 15.8% | 10.7% | 11.5% | 9% | 6.3% | 3.9% | 3.9% | 2.3% | 1.3% | 1.3% |
| Sep 2026 | 31.7% | 15.3% | 12.1% | 12.7% | 10% | 5.6% | 4% | 3.4% | 2.6% | 1.4% | 1.2% |
| Oct 2026 | 27.7% | 15.7% | 14.9% | 13.8% | 9.1% | 6% | 4% | 3.6% | 2.3% | 1.5% | 1.5% |
How has branded search for Laminex and Vantage changed in New Zealand over the last 12 months?
3 findings
- Laminex was ahead of Vantage in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Laminex’s share of searches among building product brands in New Zealand moved from 8.8% to 9.1%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending October 2026, Vantage’s share of searches among building product brands in New Zealand held steady at 1.5%, and its estimated monthly branded searches held steady at 480.
How did search popularity change for New Zealand building product brands in October 2026?
1 change
In October 2026, Laminex lost share of searches among building product brands in New Zealand, from 10% to 9.1%.
How are Laminex’s and Vantage’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Laminex’s and Vantage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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