Brandwave

How popular isVantage?

In October 2026, people searched for Vantage by name about 480 times in New Zealand, about the same as the previous year. These searches made up 1.5% of all New Zealand building product brand searches, placing Vantage 11th out of 11 brands. When we asked both ChatGPT and Google AI Overviews about building product brands, Vantage appeared in two of the five answers and was the fifth most recommended of the 11.

Search and AI answers in October 2026

Vantage is the 11th most searched of 11 competitors and the fifth most recommended in the AI answers we collected.

  1. Steel & TubeShare of searches 27.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
  2. James HardieShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. GIBShare of searches 14.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. ColorsteelShare of searches 13.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. VantageShare of searches 1.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+6 more

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Top building product brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vantage was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vantage is the fifth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. James Hardie1st
  2. Colorsteel2nd
  3. GIB3rd
  4. Pink Batts4th
  5. Vantage5th
  6. Resene Construction Systems6th
  7. Laminex7th
  8. Abodo8th
  9. Carter Holt Harvey9th
  10. Nelson Pine10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GIB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • James Hardie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Colorsteel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pink Batts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Resene Construction Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vantage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steel & Tube1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laminex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Abodo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carter Holt Harvey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about building product brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Vantage compared with other New Zealand building product brands?

Vantage against building product brands in New Zealand, by month

Share of searches by month for Steel & Tube, James Hardie, GIB, Colorsteel, Laminex, Pink Batts, Abodo, Carter Holt Harvey, Resene Construction Systems, Vantage. The figures are in the table below the chart.

View monthly share of searches table
MonthSteel & TubeJames HardieGIBColorsteelLaminexPink BattsAbodoCarter Holt HarveyResene Construction SystemsNelson PineVantage
Nov 202532.3%15.8%9.6%14.2%8.8%5.8%4.3%3.6%2.7%1.5%1.5%
Dec 202534.3%13.7%11.3%14.1%7.5%5.1%4.5%3.9%2.3%1.6%1.5%
Jan 202630.1%14.5%12%16%7.8%5.5%4.3%4%2.5%1.7%1.7%
Feb 202628.6%15.9%10.8%16.6%9.2%5.2%4.4%3.8%2.3%1.6%1.6%
Mar 202628.8%16.1%9.7%15.7%9.1%6.4%4.9%4%2.4%1.6%1.3%
Apr 202627.6%15.3%12.7%14.7%8.9%7.5%4%3.6%2.8%1.5%1.4%
May 202629.9%14.7%11.7%13.7%9.6%6.7%4.3%4.2%2.5%1.4%1.3%
Jun 202629.7%14.8%12.2%13.5%9.6%6.7%4.1%4.3%2.5%1.4%1.3%
Jul 202630.8%14.7%12.1%12.7%9.8%7%4.3%3.4%2.6%1.4%1.2%
Aug 202634.1%15.8%10.7%11.5%9%6.3%3.9%3.9%2.3%1.3%1.3%
Sep 202631.7%15.3%12.1%12.7%10%5.6%4%3.4%2.6%1.4%1.2%
Oct 202627.7%15.7%14.9%13.8%9.1%6%4%3.6%2.3%1.5%1.5%

  1. 1.Steel & Tube

    27.7%

    Held 1st. 8.8K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  2. 2.James Hardie

    15.7%

    Held 2nd. 5K estimated branded searches, -3.8% vs prior month. Share +0.4 points.

  3. 3.GIB

    14.9%

    Moved from 4th to 3rd. 4.8K estimated branded searches, +15.6% vs prior month. Share +2.8 points.

  4. 4.Colorsteel

    13.8%

    Moved from 3rd to 4th. 4.4K estimated branded searches, +1.9% vs prior month. Share +1.1 points.

  5. 5.Laminex

    9.1%

    Held 5th. 2.9K estimated branded searches, -15% vs prior month. Share -0.9 points.

  6. 6.Pink Batts

    6%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Abodo

    4%

    Held 7th. 1.3K estimated branded searches, -6.6% vs prior month. Share 0 points.

  8. 8.Carter Holt Harvey

    3.6%

    Held 8th. 1.2K estimated branded searches, +1.8% vs prior month. Share +0.3 points.

  9. 9.Resene Construction Systems

    2.3%

    Held 9th. 720 estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  10. 10.Nelson Pine

    1.5%

    Held 10th. 490 estimated branded searches, +2.1% vs prior month. Share +0.1 points.

  11. 11.Vantage

    1.5%

    Held 11th. 480 estimated branded searches, +17.1% vs prior month. Share +0.3 points.

Compare popularity between Vantage and its closest rivals

Every comparison with Vantage

10 comparisons

How has branded search demand for Vantage changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Vantage in New Zealand held steady at 480.
  • Across the 12 months ending October 2026, Vantage’s share of searches among building product brands in New Zealand held steady at 1.5%.

How did search popularity change for New Zealand building product brands in October 2026?

6 changes

  1. In October 2026, GIB overtook Colorsteel to rank 3rd among building product brands in New Zealand, with 14.9% of the searches.

  2. In October 2026, Colorsteel gained share of searches among building product brands in New Zealand, from 12.7% to 13.8%.

  3. In October 2026, Steel & Tube lost share of searches among building product brands in New Zealand, from 31.7% to 27.7%.

  4. In October 2026, Laminex lost share of searches among building product brands in New Zealand, from 10% to 9.1%.

  5. Estimated monthly branded searches for Resene Construction Systems in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in October 2026.

  6. Estimated monthly branded searches for Abodo in New Zealand fell 11.2% over 12 measured months, from 1.4K to 1.3K in October 2026.

How are Vantage’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Vantage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vantage aluminium
  • vantage windows

Do you work for Vantage? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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