Brandwave

Resene Construction Systems vs Vantage:Which is more popular in New Zealand?

In October 2026, Resene Construction Systems had more branded searches than Vantage among building product brands in New Zealand. Resene Construction Systems had about 720 branded searches, while Vantage had 480. Resene Construction Systems made up 2.3% of all building product brand searches we track, and Vantage accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about building product brands, Resene Construction Systems and Vantage each appeared in two of the five answers. Resene Construction Systems was mentioned before Vantage in two out of three answers.

Among building product brands in New Zealand in October 2026

Who do people search for more?

Resene Construction Systems, about 50% more searches than Vantage

Resene Construction Systems 720 searchesVantage 480 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Resene Construction Systems in 2 of 5Vantage in 2 of 5

Who does AI recommend more?

Resene Construction Systems, named ahead of Vantage in 2 of 3 answers

Resene Construction Systems first in 2Vantage first in 1

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Top building product brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Resene Construction Systems and Vantage were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Resene Construction Systems was listed before Vantage in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. James Hardie1st
  2. Colorsteel2nd
  3. GIB3rd
  4. Pink Batts4th
  5. Vantage5th
  6. Resene Construction Systems6th
  7. Laminex7th
  8. Abodo8th
  9. Carter Holt Harvey9th
  10. Nelson Pine10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GIB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • James Hardie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Colorsteel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pink Batts3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Resene Construction Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vantage2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steel & Tube1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laminex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Abodo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carter Holt Harvey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about building product brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Resene Construction Systems or Vantage more popular in search?

This chart shows how often people search Google for Resene Construction Systems and Vantage by name. Each line represents a brand's share of searches for all 11 building product brands we track, month by month, from searches in New Zealand.

Resene Construction Systems and Vantage among building product brands in New Zealand, by month

Share of searches by month for Resene Construction Systems, Vantage. The figures are in the table below the chart.

View monthly share of searches table
MonthSteel & TubeJames HardieGIBColorsteelLaminexPink BattsAbodoCarter Holt HarveyResene Construction SystemsNelson PineVantage
Nov 202532.3%15.8%9.6%14.2%8.8%5.8%4.3%3.6%2.7%1.5%1.5%
Dec 202534.3%13.7%11.3%14.1%7.5%5.1%4.5%3.9%2.3%1.6%1.5%
Jan 202630.1%14.5%12%16%7.8%5.5%4.3%4%2.5%1.7%1.7%
Feb 202628.6%15.9%10.8%16.6%9.2%5.2%4.4%3.8%2.3%1.6%1.6%
Mar 202628.8%16.1%9.7%15.7%9.1%6.4%4.9%4%2.4%1.6%1.3%
Apr 202627.6%15.3%12.7%14.7%8.9%7.5%4%3.6%2.8%1.5%1.4%
May 202629.9%14.7%11.7%13.7%9.6%6.7%4.3%4.2%2.5%1.4%1.3%
Jun 202629.7%14.8%12.2%13.5%9.6%6.7%4.1%4.3%2.5%1.4%1.3%
Jul 202630.8%14.7%12.1%12.7%9.8%7%4.3%3.4%2.6%1.4%1.2%
Aug 202634.1%15.8%10.7%11.5%9%6.3%3.9%3.9%2.3%1.3%1.3%
Sep 202631.7%15.3%12.1%12.7%10%5.6%4%3.4%2.6%1.4%1.2%
Oct 202627.7%15.7%14.9%13.8%9.1%6%4%3.6%2.3%1.5%1.5%

How has branded search for Resene Construction Systems and Vantage changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand building product brands in October 2026?

1 change

  1. Estimated monthly branded searches for Resene Construction Systems in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in October 2026.

How are Resene Construction Systems’ and Vantage’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Resene Construction Systems’ and Vantage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Resene Construction Systems

1 branded search term

  • resene construction

Vantage

2 branded search terms

  • vantage aluminium
  • vantage windows

How the Brand Demand Index is measured

Other head-to-heads among building product brands

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