Lake Taupō Law vs MMC Law:Which is more popular by branded search in New Zealand?
In August 2026, MMC Law had more branded searches than Lake Taupō Law among taupo law firms in New Zealand. MMC Law was estimated to have 140 branded searches compared to Lake Taupō Law’s 10, and held a 35% Share of Search versus Lake Taupō Law’s 2.5%.
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Which is more popular in search, Lake Taupō Law or MMC Law?
Compare Taupo law firms using branded searches made in Taupō. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MMC Law, Lake Taupō Law. The figures are in the table below the chart.
View monthly share of search table
| Month | Grantham Law | MMC Law | Holland Beckett | Jensen Waymouth Lawyers | Cargill Stent Clarke Law | Lake Taupō Law |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 45.2% | 11.9% | 14.3% | 0% | 0% |
| Nov 2025 | 37.5% | 41.7% | 8.3% | 12.5% | 0% | 0% |
| Dec 2025 | 36.1% | 36.1% | 11.1% | 16.7% | 0% | 0% |
| Jan 2026 | 31% | 47.6% | 7.1% | 14.3% | 0% | 0% |
| Feb 2026 | 21.4% | 47.6% | 11.9% | 19% | 0% | 0% |
| Mar 2026 | 34.1% | 38.6% | 9.1% | 11.4% | 2.3% | 4.5% |
| Apr 2026 | 28.2% | 35.9% | 10.3% | 10.3% | 2.6% | 12.8% |
| May 2026 | 21.4% | 47.6% | 14.3% | 4.8% | 2.4% | 9.5% |
| Jun 2026 | 22.9% | 42.9% | 11.4% | 14.3% | 2.9% | 5.7% |
| Jul 2026 | 26.8% | 39% | 12.2% | 14.6% | 2.4% | 4.9% |
| Aug 2026 | 45% | 35% | 10% | 5% | 2.5% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lake Taupō Law and MMC Law comparison changed over the last 12 months?
3 findings
- MMC Law was ahead of Lake Taupō Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lake Taupō Law’s estimated Share of Search among taupo law firms in New Zealand moved from 0% to 2.5%, and its estimated monthly branded searches moved from 0 to 10.
- Across the 11 months ending August 2026, MMC Law’s estimated Share of Search among taupo law firms in New Zealand moved from 45.2% to 35%, and its estimated monthly branded searches moved from 190 to 140.
How did search popularity change for New Zealand taupo law firms in August 2026?
3 changes
In August 2026, Grantham Law overtook MMC Law to take the highest estimated Share of Search among taupo law firms in New Zealand, at 45%.
In August 2026, MMC Law lost estimated Share of Search among taupo law firms in New Zealand, from 39% to 35%.
In August 2026, Lake Taupō Law lost estimated Share of Search among taupo law firms in New Zealand, from 4.9% to 2.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Lake Taupō Law’s and MMC Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lake Taupō Law
1 branded search term
- lake taupo law
MMC Law
3 branded search terms
- mmc law
- mmc law taupo
- mmclaw
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