Grantham Law vs MMC Law:Which is more popular by branded search in New Zealand?
In August 2026, Grantham Law had more branded searches than MMC Law among taupo law firms in New Zealand. Grantham Law was estimated to have 180 branded searches compared to MMC Law’s 140, and held a 45% Share of Search versus MMC Law’s 35%.
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Which is more popular in search, Grantham Law or MMC Law?
Compare Taupo law firms using branded searches made in Taupō. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Grantham Law, MMC Law. The figures are in the table below the chart.
View monthly share of search table
| Month | Grantham Law | MMC Law | Holland Beckett | Jensen Waymouth Lawyers | Cargill Stent Clarke Law | Lake Taupō Law |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 45.2% | 11.9% | 14.3% | 0% | 0% |
| Nov 2025 | 37.5% | 41.7% | 8.3% | 12.5% | 0% | 0% |
| Dec 2025 | 36.1% | 36.1% | 11.1% | 16.7% | 0% | 0% |
| Jan 2026 | 31% | 47.6% | 7.1% | 14.3% | 0% | 0% |
| Feb 2026 | 21.4% | 47.6% | 11.9% | 19% | 0% | 0% |
| Mar 2026 | 34.1% | 38.6% | 9.1% | 11.4% | 2.3% | 4.5% |
| Apr 2026 | 28.2% | 35.9% | 10.3% | 10.3% | 2.6% | 12.8% |
| May 2026 | 21.4% | 47.6% | 14.3% | 4.8% | 2.4% | 9.5% |
| Jun 2026 | 22.9% | 42.9% | 11.4% | 14.3% | 2.9% | 5.7% |
| Jul 2026 | 26.8% | 39% | 12.2% | 14.6% | 2.4% | 4.9% |
| Aug 2026 | 45% | 35% | 10% | 5% | 2.5% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Grantham Law and MMC Law comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Grantham Law took it in August 2026.
- Across the 11 months ending August 2026, Grantham Law’s estimated Share of Search among taupo law firms in New Zealand moved from 28.6% to 45%, and its estimated monthly branded searches moved from 120 to 180.
- Across the 11 months ending August 2026, MMC Law’s estimated Share of Search among taupo law firms in New Zealand moved from 45.2% to 35%, and its estimated monthly branded searches moved from 190 to 140.
How did search popularity change for New Zealand taupo law firms in August 2026?
2 changes
In August 2026, Grantham Law overtook MMC Law to take the highest estimated Share of Search among taupo law firms in New Zealand, at 45%.
In August 2026, MMC Law lost estimated Share of Search among taupo law firms in New Zealand, from 39% to 35%.
How each brand is measured
Brandwave collects information about searches that people make online using Grantham Law’s and MMC Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Grantham Law
2 branded search terms
- grantham law
- grantham law taupo
MMC Law
3 branded search terms
- mmc law
- mmc law taupo
- mmclaw
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.