Brandwave

Lake Taupō Law vs Le Pine & Co Taupo:Which is more popular?

In September 2026, Le Pine & Co Taupo had more branded searches than Lake Taupō Law among taupo law firms in New Zealand. Le Pine & Co Taupo had about 50 branded searches, while Lake Taupō Law had 20. Le Pine & Co Taupo made up 12.8% of all taupo law firm searches we track, and Lake Taupō Law accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about taupo law firms, Lake Taupō Law and Le Pine & Co Taupo each appeared in two of the three answers. Lake Taupō Law was mentioned before Le Pine & Co Taupo in two out of three answers.

Among taupo law firms in New Zealand in September 2026

Who do people search for more?

Le Pine & Co Taupo, about 3 searches for every 1 for Lake Taupō Law

Le Pine & Co Taupo 50 searchesLake Taupō Law 20 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Lake Taupō Law in 2 of 3Le Pine & Co Taupo in 2 of 3

Who does AI recommend more?

Lake Taupō Law, named ahead of Le Pine & Co Taupo in 2 of 3 answers

Lake Taupō Law first in 2Le Pine & Co Taupo first in 1

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Top taupo law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Lake Taupō Law and Le Pine & Co Taupo were each mentioned in two out of three: in two of the three ChatGPT answers. Lake Taupō Law was listed before Le Pine & Co Taupo in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cargill Stent Clarke Law1st
  2. MMC Law2nd
  3. Holland Beckett3rd
  4. Lake Taupō Law4th
  5. Le Pine & Co Taupo5th
  6. Grantham Law–
  7. Jensen Waymouth Lawyers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about taupo law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Lake Taupō Law or Le Pine & Co Taupo more popular in search?

This chart shows how often people search Google for Lake Taupō Law and Le Pine & Co Taupo by name. Each line represents a brand's share of searches for all seven taupo law firms we track, month by month, from searches in New Zealand.

Lake Taupō Law and Le Pine & Co Taupo among taupo law firms in New Zealand, by month

Share of searches by month for Le Pine & Co Taupo, Lake Taupō Law. The figures are in the table below the chart.

View monthly share of searches table
MonthMMC LawGrantham LawLe Pine & Co TaupoHolland BeckettJensen Waymouth LawyersLake Taupō LawCargill Stent Clarke Law
Oct 202541.3%26.1%10.9%8.7%13%0%0%
Nov 202537%33.3%13%5.6%11.1%0%0%
Dec 202531%31%16.7%7.1%14.3%0%0%
Jan 202643.5%28.3%10.9%4.3%13%0%0%
Feb 202643.5%19.6%10.9%8.7%17.4%0%0%
Mar 202634%30%14%6%10%4%2%
Apr 202631.1%24.4%15.6%6.7%8.9%11.1%2.2%
May 202642.6%19.1%14.9%8.5%4.3%8.5%2.1%
Jun 202639.5%21.1%10.5%7.9%13.2%5.3%2.6%
Jul 202635.6%24.4%11.1%8.9%13.3%4.4%2.2%
Aug 202631.1%40%11.1%8.9%4.4%2.2%2.2%
Sep 202635.9%28.2%12.8%10.3%5.1%5.1%2.6%

How has the Lake Taupō Law and Le Pine & Co Taupo comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand taupo law firms in September 2026?

2 changes
  1. In September 2026, Lake Taupō Law overtook Cargill Stent Clarke Law to rank 6th among taupo law firms in New Zealand, with 5.1% of the searches.

  2. In September 2026, Le Pine & Co Taupo gained share of searches among taupo law firms in New Zealand, from 11.1% to 12.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lake Taupō Law’s and Le Pine & Co Taupo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lake Taupō Law

1 branded search term

  • lake taupo law

Le Pine & Co Taupo

1 branded search term

  • le pine & co taupo

How the Brand Demand Index is measured

Other head-to-heads among taupo law firms

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