Lake Taupō Law vs Le Pine & Co Taupo:Which is more popular?
In September 2026, Le Pine & Co Taupo had more branded searches than Lake Taupō Law among taupo law firms in New Zealand. Le Pine & Co Taupo had about 50 branded searches, while Lake Taupō Law had 20. Le Pine & Co Taupo made up 12.8% of all taupo law firm searches we track, and Lake Taupō Law accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about taupo law firms, Lake Taupō Law and Le Pine & Co Taupo each appeared in two of the three answers. Lake Taupō Law was mentioned before Le Pine & Co Taupo in two out of three answers.
Who do people search for more?
Le Pine & Co Taupo, about 3 searches for every 1 for Lake Taupō Law
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Lake Taupō Law, named ahead of Le Pine & Co Taupo in 2 of 3 answers
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Top taupo law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Lake Taupō Law and Le Pine & Co Taupo were each mentioned in two out of three: in two of the three ChatGPT answers. Lake Taupō Law was listed before Le Pine & Co Taupo in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
MMC Law3 of 3Named in 3 of 3 ChatGPT answers
Cargill Stent Clarke Law3 of 3Named in 3 of 3 ChatGPT answers- Le Pine & Co Taupo2 of 3Named in 2 of 3 ChatGPT answers
Holland Beckett2 of 3Named in 2 of 3 ChatGPT answers
Lake Taupō Law2 of 3Named in 2 of 3 ChatGPT answers
Grantham Law0 of 3Named in 0 of 3 ChatGPT answers
Jensen Waymouth Lawyers0 of 3Named in 0 of 3 ChatGPT answers
See every answer about taupo law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Taupō, New Zealand?”
Asked ChatGPT
“What are the best law firms in Taupō, New Zealand?”
Asked ChatGPT
“What's the best law firm in Taupō, New Zealand for legal advice?”
Searched Google, AI Overview
“taupo law firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“taupo family lawyer”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Lake Taupō Law or Le Pine & Co Taupo more popular in search?
This chart shows how often people search Google for Lake Taupō Law and Le Pine & Co Taupo by name. Each line represents a brand's share of searches for all seven taupo law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Le Pine & Co Taupo, Lake Taupō Law. The figures are in the table below the chart.
View monthly share of searches table
| Month | MMC Law | Grantham Law | Le Pine & Co Taupo | Holland Beckett | Jensen Waymouth Lawyers | Lake Taupō Law | Cargill Stent Clarke Law |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 26.1% | 10.9% | 8.7% | 13% | 0% | 0% |
| Nov 2025 | 37% | 33.3% | 13% | 5.6% | 11.1% | 0% | 0% |
| Dec 2025 | 31% | 31% | 16.7% | 7.1% | 14.3% | 0% | 0% |
| Jan 2026 | 43.5% | 28.3% | 10.9% | 4.3% | 13% | 0% | 0% |
| Feb 2026 | 43.5% | 19.6% | 10.9% | 8.7% | 17.4% | 0% | 0% |
| Mar 2026 | 34% | 30% | 14% | 6% | 10% | 4% | 2% |
| Apr 2026 | 31.1% | 24.4% | 15.6% | 6.7% | 8.9% | 11.1% | 2.2% |
| May 2026 | 42.6% | 19.1% | 14.9% | 8.5% | 4.3% | 8.5% | 2.1% |
| Jun 2026 | 39.5% | 21.1% | 10.5% | 7.9% | 13.2% | 5.3% | 2.6% |
| Jul 2026 | 35.6% | 24.4% | 11.1% | 8.9% | 13.3% | 4.4% | 2.2% |
| Aug 2026 | 31.1% | 40% | 11.1% | 8.9% | 4.4% | 2.2% | 2.2% |
| Sep 2026 | 35.9% | 28.2% | 12.8% | 10.3% | 5.1% | 5.1% | 2.6% |
How has the Lake Taupō Law and Le Pine & Co Taupo comparison changed over the last 12 months?
3 findings
- Le Pine & Co Taupo was ahead of Lake Taupō Law in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lake Taupō Law’s share of searches among taupo law firms in New Zealand moved from 0% to 5.1%, and its estimated monthly branded searches moved from 0 to 20.
- Across the 12 months ending September 2026, Le Pine & Co Taupo’s share of searches among taupo law firms in New Zealand moved from 10.9% to 12.8%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand taupo law firms in September 2026?
2 changes

In September 2026, Lake Taupō Law overtook Cargill Stent Clarke Law to rank 6th among taupo law firms in New Zealand, with 5.1% of the searches.
In September 2026, Le Pine & Co Taupo gained share of searches among taupo law firms in New Zealand, from 11.1% to 12.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lake Taupō Law’s and Le Pine & Co Taupo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lake Taupō Law
1 branded search term
- lake taupo law
Le Pine & Co Taupo
1 branded search term
- le pine & co taupo
Other head-to-heads among taupo law firms

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