L'affare vs Nescafé:Which is more popular by branded search in New Zealand?
In August 2026, L'affare had more branded searches than Nescafé among supermarket coffee brands in New Zealand. L'affare was estimated to have 14.9K branded searches compared to Nescafé’s 7K, and held a 22.5% Share of Search versus Nescafé’s 10.6%.
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Which is more popular in search, L'affare or Nescafé?
Compare the instant, ground and pod coffee brands New Zealanders buy at the supermarket. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for L'affare, Nescafé. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | L'affare | Moccona | Nescafé | Robert Harris | Vittoria |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 12.2% | 9.5% | 10.3% | 3.5% | 1% |
| Nov 2025 | 66.5% | 10.2% | 9.1% | 10% | 3.2% | 0.85% |
| Dec 2025 | 69.7% | 9.2% | 7.7% | 8.6% | 3.8% | 0.95% |
| Jan 2026 | 63.6% | 12.3% | 9.3% | 9.7% | 4.1% | 1% |
| Feb 2026 | 61.8% | 13.3% | 10.3% | 9.8% | 3.9% | 0.92% |
| Mar 2026 | 59.2% | 12.7% | 12% | 10.6% | 4.1% | 1.4% |
| Apr 2026 | 60.5% | 12.5% | 11.3% | 10% | 4.2% | 1.6% |
| May 2026 | 59.8% | 10.9% | 13.5% | 10.5% | 3.8% | 1.6% |
| Jun 2026 | 58.7% | 9.8% | 14.2% | 11.8% | 3.9% | 1.5% |
| Jul 2026 | 56.7% | 9.7% | 15.9% | 12.1% | 3.8% | 1.8% |
| Aug 2026 | 48.8% | 22.5% | 13% | 10.6% | 3.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the L'affare and Nescafé comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Nescafé took it in June 2026, L'affare took it in August 2026.
- Across the 11 months ending August 2026, L'affare’s estimated Share of Search among supermarket coffee brands in New Zealand moved from 12.2% to 22.5%, and its estimated monthly branded searches moved from 6.6K to 14.9K.
- Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among supermarket coffee brands in New Zealand moved from 10.3% to 10.6%, and its estimated monthly branded searches moved from 5.6K to 7K.
How did search popularity change for New Zealand supermarket coffee brands in August 2026?
2 changes
In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%.
In August 2026, Nescafé lost estimated Share of Search among supermarket coffee brands in New Zealand, from 12.1% to 10.6%.
How each brand is measured
Brandwave collects information about searches that people make online using L'affare’s and Nescafé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
L'affare
10 branded search terms
- caffe laffare
- l affare beans
- l affare coffee
- l affare primo
- l'affare
- laffare
- laffare beans
- laffare coffee
- laffare coffee beans
- laffare near me
Nescafé
18 branded search terms
- coffee nescafe classic
- expresso nescafe
- nescafe
- nescafe beans
- nescafe cappuccino
- nescafe caramel latte
- nescafe coffee
- nescafe coffee machines
- nescafe coffee pods
- nescafe com
- nescafe decaf coffee
- nescafe gold
- nescafe mocha
- nescafe near me
- nescafe nz
- nescafe online
- nescafe original
- nescafe pods
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.