Kris Pedersen Mortgages vs Twine:Which is more popular by branded search in New Zealand?
In August 2026, Kris Pedersen Mortgages had more branded searches than Twine among mortgage advisers in New Zealand. Kris Pedersen Mortgages was estimated to have 220 branded searches compared to Twine’s 110, and held a 0.98% Share of Search versus Twine’s 0.49%.
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Which is more popular in search, Kris Pedersen Mortgages or Twine?
Compare mortgage adviser and broker firms helping New Zealanders arrange home loans, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kris Pedersen Mortgages, Twine. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Squirrel | Loan Market | Mike Pero | Lighthouse Financial | Global Finance | Mortgage HQ | Vega | Mortgage Link | Tony Mounce Mortgages | Star Mortgage | Float Mortgages | The Mortgage Supply Co | Kris Pedersen Mortgages | Kiwi Mortgages | Mortgage Lab | Opes Mortgages | Roost | Mortgage Express | Stephanie Murray Mortgages | Mortgage Managers | Twine |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 28.3% | 6.5% | 6% | 4.1% | 4.7% | 4.8% | 3.4% | 3.4% | 1.4% | 0.55% | 1.3% | 1.1% | 0.82% | 0.43% | 1.1% | 0.82% | 0.9% | 0.9% | 0.51% | 0.67% | 0.35% |
| Nov 2025 | 29.1% | 27.8% | 6.7% | 6.9% | 4% | 4% | 4.8% | 2.9% | 2.8% | 1.8% | 0.85% | 1.3% | 1.1% | 0.65% | 0.36% | 0.73% | 0.85% | 1.1% | 0.89% | 0.53% | 0.45% | 0.32% |
| Dec 2025 | 28.2% | 29.2% | 6.3% | 6.8% | 4.5% | 5.5% | 3.5% | 3% | 3% | 1.4% | 0.75% | 1.4% | 0.91% | 0.75% | 0.21% | 0.64% | 1.1% | 0.75% | 0.75% | 0.48% | 0.48% | 0.27% |
| Jan 2026 | 28.4% | 29.9% | 6.3% | 6.1% | 4.5% | 4.4% | 3.9% | 2.9% | 3.2% | 1.5% | 0.91% | 1.1% | 1% | 0.91% | 0.3% | 0.69% | 0.74% | 0.78% | 1% | 0.43% | 0.61% | 0.3% |
| Feb 2026 | 28.2% | 27.9% | 7% | 7.4% | 4.7% | 4% | 4.1% | 2.9% | 3.2% | 1.4% | 0.83% | 1.5% | 1.3% | 0.63% | 0.56% | 0.63% | 0.67% | 0.67% | 0.91% | 0.52% | 0.44% | 0.32% |
| Mar 2026 | 27.1% | 28.3% | 7.1% | 5.6% | 5.7% | 4.1% | 3.5% | 3.4% | 3.3% | 1.7% | 1% | 1.5% | 1.4% | 0.73% | 0.81% | 0.88% | 0.81% | 0.73% | 0.81% | 0.42% | 0.65% | 0.42% |
| Apr 2026 | 26.4% | 28.8% | 7.1% | 4.9% | 5.5% | 4.6% | 4.1% | 3.4% | 3.3% | 1.8% | 1.2% | 1.2% | 1.2% | 0.97% | 0.97% | 1% | 0.64% | 0.69% | 0.83% | 0.74% | 0.51% | 0.32% |
| May 2026 | 28% | 27.4% | 7.1% | 5.5% | 4.8% | 4.4% | 3.6% | 3.3% | 3.6% | 1.7% | 0.9% | 1.1% | 1.3% | 1% | 0.9% | 1% | 1.1% | 0.64% | 0.94% | 0.69% | 0.6% | 0.3% |
| Jun 2026 | 26.2% | 26.5% | 7.2% | 5.4% | 5.5% | 4.6% | 4.2% | 3.7% | 3.6% | 1.8% | 1.5% | 1.2% | 1.6% | 1% | 0.8% | 0.8% | 0.8% | 0.8% | 1.1% | 0.61% | 0.66% | 0.47% |
| Jul 2026 | 30.4% | 25.7% | 7.2% | 5.1% | 4.7% | 4.5% | 3.9% | 3.6% | 3% | 1.5% | 1.2% | 1.2% | 1.3% | 1% | 1% | 0.66% | 0.81% | 0.81% | 0.9% | 0.47% | 0.33% | 0.52% |
| Aug 2026 | 28.5% | 25.1% | 7.6% | 6.1% | 5.2% | 3.8% | 3.8% | 3.3% | 2.7% | 2.2% | 2.1% | 1.7% | 1.5% | 0.98% | 0.94% | 0.8% | 0.76% | 0.71% | 0.63% | 0.54% | 0.49% | 0.49% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Kris Pedersen Mortgages and Twine comparison changed over the last 12 months?
3 findings
- Kris Pedersen Mortgages was ahead of Twine in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kris Pedersen Mortgages’ estimated Share of Search among mortgage advisers in New Zealand moved from 0.82% to 0.98%, and its estimated monthly branded searches moved from 210 to 220.
- Across the 11 months ending August 2026, Twine’s estimated Share of Search among mortgage advisers in New Zealand moved from 0.35% to 0.49%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand mortgage advisers in August 2026?
2 changes
In August 2026, Kris Pedersen Mortgages rose from 15th to 14th among mortgage advisers in New Zealand.
In August 2026, Twine fell from 20th to 22nd among mortgage advisers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Kris Pedersen Mortgages’ and Twine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kris Pedersen Mortgages
3 branded search terms
- kris pedersen
- kris pedersen mortgage
- kris pedersen mortgages
Twine
3 branded search terms
- twine advisers
- twine financial
- twine financial advisers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.