Brandwave

Koanga vs Setha’s Seeds:Which is more popular in New Zealand?

In October 2026, Koanga had more branded searches than Setha’s Seeds among seed brands in New Zealand. Koanga had about 870 branded searches, while Setha’s Seeds had 110. Koanga made up 5.8% of all seed brand searches we track, and Setha’s Seeds accounted for 0.73%. When we asked ChatGPT and Google AI Overviews about seed brands, Koanga appeared in four of the five answers and Setha’s Seeds in two. Koanga was mentioned before Setha’s Seeds in every answer that named either.

Among seed brands in New Zealand in October 2026

Who do people search for more?

Koanga, about 8 searches for every 1 for Setha’s Seeds

Koanga 870 searchesSetha’s Seeds 110 searches

Who does AI mention more?

Koanga, mentioned in 4 of 5 answers, Setha’s Seeds in 2

Koanga in 4 of 5Setha’s Seeds in 2 of 5

Who does AI recommend more?

Koanga, named ahead of Setha’s Seeds in 4 of 4 answers

Koanga first in 4Setha’s Seeds never first

Follow Koanga vs Setha’s Seeds and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top seed brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Koanga was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Setha’s Seeds was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Koanga was listed before Setha’s Seeds in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kings Seeds1st
  2. Egmont Seeds2nd
  3. Koanga3rd
  4. Mr Fothergill's4th
  5. Setha’s Seeds5th
  6. Yates Seeds6th
  7. McGregor's7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kings Seeds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Egmont Seeds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Koanga4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mr Fothergill's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yates Seeds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Setha’s Seeds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • McGregor's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about seed brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Koanga or Setha’s Seeds more popular in search?

This chart shows how often people search Google for Koanga and Setha’s Seeds by name. Each line represents a brand's share of searches for all seven seed brands we track, month by month, from searches in New Zealand.

Koanga and Setha’s Seeds among seed brands in New Zealand, by month

Share of searches by month for Koanga, Setha’s Seeds. The figures are in the table below the chart.

View monthly share of searches table
MonthKings SeedsEgmont SeedsKoangaMcGregor'sMr Fothergill'sYates SeedsSetha’s Seeds
Nov 202560.1%21.9%5.9%7.6%2.5%1.3%0.82%
Dec 202561.1%18.1%6.6%8.9%3.5%1%0.79%
Jan 202660.9%22.1%6%7.3%2.2%0.83%0.65%
Feb 202659.6%21%6.6%8.5%2.3%1.2%0.77%
Mar 202663.7%18.9%6.3%7.3%1.6%1.1%1.1%
Apr 202659.1%21.5%7.2%7.3%2.1%0.98%1.9%
May 202644.6%24.3%8.6%17.1%3.2%0.91%1.1%
Jun 202650.7%22.5%6.5%15.4%3%0.85%1%
Jul 202639.7%21.6%3.5%32.6%1.5%0.54%0.54%
Aug 202665.9%24%3.5%3.6%1.6%0.76%0.62%
Sep 202666.9%19.9%4.3%4.6%2.4%1.2%0.77%
Oct 202665.5%19.2%5.8%5.2%2.4%1.1%0.73%

How has branded search for Koanga and Setha’s Seeds changed in New Zealand over the last 12 months?

3 findings
  • Koanga was ahead of Setha’s Seeds in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Koanga’s share of searches among seed brands in New Zealand moved from 5.9% to 5.8%, and its estimated monthly branded searches moved from 650 to 870.
  • Across the 12 months ending October 2026, Setha’s Seeds’ share of searches among seed brands in New Zealand moved from 0.82% to 0.73%, and its estimated monthly branded searches moved from 90 to 110.

How did search popularity change for New Zealand seed brands in October 2026?

2 changes

  1. In October 2026, Koanga overtook McGregor's to rank 3rd among seed brands in New Zealand, with 5.8% of the searches.

  2. Estimated monthly branded searches for Setha’s Seeds in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in October 2026.

How are Koanga’s and Setha’s Seeds’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Koanga’s and Setha’s Seeds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Koanga

2 branded search terms

  • koanga institute
  • koanga seeds

Setha’s Seeds

1 branded search term

  • sethas seeds

How the Brand Demand Index is measured

Other head-to-heads among seed brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free