Kiwi Experience vs Topdeck:Which is more popular by branded search in New Zealand?
In August 2026, Kiwi Experience and Topdeck were level on Share of Search among tour operators in New Zealand, with an estimated 960 versus 1K branded searches, at 2.7% and 2.9% estimated Share of Search.
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Which is more popular in search, Kiwi Experience or Topdeck?
Compare the tour operators travellers book for guided trips around New Zealand and overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Topdeck, Kiwi Experience. The figures are in the table below the chart.
View monthly share of search table
| Month | Flying Kiwi | Contiki | RealNZ | Intrepid Travel | G Adventures | Topdeck | Kiwi Experience | Haka Tours | Stray |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 8.7% | 24.3% | 28% | 15.9% | 11.1% | 4% | 6.2% | 1.2% | 0.51% |
| Nov 2025 | 11.6% | 21.4% | 25.8% | 18.2% | 11.4% | 3.5% | 6.7% | 0.89% | 0.42% |
| Dec 2025 | 9.6% | 21.3% | 31.7% | 17.1% | 9.9% | 2.7% | 6.9% | 0.55% | 0.26% |
| Jan 2026 | 1.6% | 24.1% | 26.1% | 23.5% | 12% | 3.5% | 8.2% | 0.49% | 0.38% |
| Feb 2026 | 7.8% | 19.8% | 26.5% | 21% | 12.1% | 3.5% | 8.3% | 0.48% | 0.4% |
| Mar 2026 | 15.5% | 19.3% | 28.5% | 14.6% | 10.6% | 2.6% | 7.5% | 0.94% | 0.48% |
| Apr 2026 | 9% | 23.3% | 28.7% | 15.5% | 10.7% | 3.1% | 4.4% | 4.9% | 0.34% |
| May 2026 | 22.5% | 22.1% | 21.1% | 17.2% | 10.3% | 2.9% | 2.6% | 0.91% | 0.33% |
| Jun 2026 | 24.2% | 23.9% | 18.2% | 16.1% | 10.9% | 3.1% | 2.4% | 0.8% | 0.36% |
| Jul 2026 | 17.3% | 25.6% | 23.5% | 15.7% | 11.6% | 2.9% | 2.5% | 0.57% | 0.32% |
| Aug 2026 | 27.7% | 21.7% | 20.9% | 15.2% | 8.4% | 2.9% | 2.7% | 0.39% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Kiwi Experience and Topdeck comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Topdeck took it in May 2026.
- Across the 11 months ending August 2026, Kiwi Experience’s estimated Share of Search among tour operators in New Zealand moved from 6.2% to 2.7%, and its estimated monthly branded searches moved from 2.1K to 960.
- Across the 11 months ending August 2026, Topdeck’s estimated Share of Search among tour operators in New Zealand moved from 4% to 2.9%, and its estimated monthly branded searches moved from 1.4K to 1K.
How did search popularity change for New Zealand tour operators in August 2026?
2 changes
Estimated monthly branded searches for Kiwi Experience in New Zealand fell 53.8% over 11 measured months, from 2.1K to 960 in August 2026.
Estimated monthly branded searches for Topdeck in New Zealand fell 23.7% over 11 measured months, from 1.4K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kiwi Experience’s and Topdeck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kiwi Experience
8 branded search terms
- kiwi experience
- kiwi experience near me
- kiwi experience reviews
- kiwi experience timetable
- kiwi experience tour
- kiwiexperience
- kiwiexperience com
- the kiwi experience
Topdeck
5 branded search terms
- topdeck
- topdeck near me
- topdeck new zealand
- topdeck nz
- topdeck trip
Put your own brand in this comparison
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