How popular isTopdeck in search?
In August 2026, there were an estimated 1K branded searches for Topdeck in New Zealand which is down 23.7% over the last 11 months. Topdeck holds 2.9% estimated Share of Search among New Zealand tour operators and is ranked 6th of 9 competitors for search popularity.
Flying Kiwi27.7%
Contiki21.7%
RealNZ20.9%
Intrepid Travel15.2%G Adventures8.4%
Topdeck2.9%Kiwi Experience2.7%
Haka Tours0.39%
Stray0.22%
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Which tour operators compete with Topdeck?
Share of Search by month for Flying Kiwi, Contiki, RealNZ, Intrepid Travel, G Adventures, Topdeck, Kiwi Experience. The figures are in the table below the chart.
View monthly share of search table
| Month | Flying Kiwi | Contiki | RealNZ | Intrepid Travel | G Adventures | Topdeck | Kiwi Experience | Haka Tours | Stray |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 8.7% | 24.3% | 28% | 15.9% | 11.1% | 4% | 6.2% | 1.2% | 0.51% |
| Nov 2025 | 11.6% | 21.4% | 25.8% | 18.2% | 11.4% | 3.5% | 6.7% | 0.89% | 0.42% |
| Dec 2025 | 9.6% | 21.3% | 31.7% | 17.1% | 9.9% | 2.7% | 6.9% | 0.55% | 0.26% |
| Jan 2026 | 1.6% | 24.1% | 26.1% | 23.5% | 12% | 3.5% | 8.2% | 0.49% | 0.38% |
| Feb 2026 | 7.8% | 19.8% | 26.5% | 21% | 12.1% | 3.5% | 8.3% | 0.48% | 0.4% |
| Mar 2026 | 15.5% | 19.3% | 28.5% | 14.6% | 10.6% | 2.6% | 7.5% | 0.94% | 0.48% |
| Apr 2026 | 9% | 23.3% | 28.7% | 15.5% | 10.7% | 3.1% | 4.4% | 4.9% | 0.34% |
| May 2026 | 22.5% | 22.1% | 21.1% | 17.2% | 10.3% | 2.9% | 2.6% | 0.91% | 0.33% |
| Jun 2026 | 24.2% | 23.9% | 18.2% | 16.1% | 10.9% | 3.1% | 2.4% | 0.8% | 0.36% |
| Jul 2026 | 17.3% | 25.6% | 23.5% | 15.7% | 11.6% | 2.9% | 2.5% | 0.57% | 0.32% |
| Aug 2026 | 27.7% | 21.7% | 20.9% | 15.2% | 8.4% | 2.9% | 2.7% | 0.39% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 27.7% | 9.9K | +82.9% | +10.4 pointsmoved from 3rd to 1st | |
| 2, moved from 1st to 2nd | 21.7% | 7.8K | -3.2% | -3.9 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 20.9% | 7.5K | +1.5% | -2.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 15.2% | 5.4K | +9.9% | -0.6 points | |
| 5, held 5th | 8.4% | 3K | -18% | -3.3 points | |
| 6, held 6th | 2.9% | 1K | +12% | -0.1 points | |
| 7, held 7th | 2.7% | 960 | +21.5% | +0.2 points | |
| 8, held 8th | 0.39% | 140 | -22.2% | -0.2 points | |
| 9, held 9th | 0.22% | 80 | -20% | -0.1 points |
27.7%
moved from 3rd to 1st · 9.9K estimated branded searches · +82.9% vs prior month · +10.4 points
2.
Contiki21.7%
moved from 1st to 2nd · 7.8K estimated branded searches · -3.2% vs prior month · -3.9 points
3.
RealNZ20.9%
moved from 2nd to 3rd · 7.5K estimated branded searches · +1.5% vs prior month · -2.6 points
15.2%
held 4th · 5.4K estimated branded searches · +9.9% vs prior month · -0.6 points
8.4%
held 5th · 3K estimated branded searches · -18% vs prior month · -3.3 points
6.
Topdeck2.9%
held 6th · 1K estimated branded searches · +12% vs prior month · -0.1 points
2.7%
held 7th · 960 estimated branded searches · +21.5% vs prior month · +0.2 points
0.39%
held 8th · 140 estimated branded searches · -22.2% vs prior month · -0.2 points
9.
Stray0.22%
held 9th · 80 estimated branded searches · -20% vs prior month · -0.1 points
Compare search popularity between Topdeck and its closest rivals
How has branded search demand for Topdeck changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Topdeck in New Zealand fell from 1.4K to 1K.
- Across the 11 months ending August 2026, Topdeck’s estimated Share of Search among tour operators in New Zealand decreased from 4% to 2.9%.
- Across the 11 months ending August 2026, Topdeck’s estimated Share of Search among tour operators in New Zealand peaked at 4% in October 2025 and was lowest at 2.6% in March 2026.
- Across the 11 months ending August 2026, Topdeck rose from 7th to 6th among tour operators in New Zealand.
How did search popularity change for New Zealand tour operators in August 2026?
6 changes
In August 2026, Flying Kiwi overtook RealNZ to take the highest estimated Share of Search among tour operators in New Zealand, at 27.7%.
In August 2026, Contiki lost estimated Share of Search among tour operators in New Zealand, from 25.6% to 21.7%.
In August 2026, G Adventures lost estimated Share of Search among tour operators in New Zealand, from 11.6% to 8.4%.
In August 2026, RealNZ lost estimated Share of Search among tour operators in New Zealand, from 23.5% to 20.9%.
In August 2026, Intrepid Travel lost estimated Share of Search among tour operators in New Zealand, from 15.7% to 15.2%.
Haka Tours’ estimated Share of Search among tour operators in New Zealand has lost ground for 3 months in a row, from 0.91% to 0.39% in August 2026.
How is Topdeck measured?
Brandwave collects information about searches that people make online using Topdeck’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- topdeck
- topdeck near me
- topdeck new zealand
- topdeck nz
- topdeck trip
Do you work for Topdeck? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Topdeck your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.