Contiki vs Topdeck:Which is more popular by branded search in New Zealand?
In August 2026, Contiki had more branded searches than Topdeck among tour operators in New Zealand. Contiki was estimated to have 7.8K branded searches compared to Topdeck’s 1K, and held a 21.7% Share of Search versus Topdeck’s 2.9%.
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Which is more popular in search, Contiki or Topdeck?
Compare the tour operators travellers book for guided trips around New Zealand and overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Contiki, Topdeck. The figures are in the table below the chart.
View monthly share of search table
| Month | Flying Kiwi | Contiki | RealNZ | Intrepid Travel | G Adventures | Topdeck | Kiwi Experience | Haka Tours | Stray |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 8.7% | 24.3% | 28% | 15.9% | 11.1% | 4% | 6.2% | 1.2% | 0.51% |
| Nov 2025 | 11.6% | 21.4% | 25.8% | 18.2% | 11.4% | 3.5% | 6.7% | 0.89% | 0.42% |
| Dec 2025 | 9.6% | 21.3% | 31.7% | 17.1% | 9.9% | 2.7% | 6.9% | 0.55% | 0.26% |
| Jan 2026 | 1.6% | 24.1% | 26.1% | 23.5% | 12% | 3.5% | 8.2% | 0.49% | 0.38% |
| Feb 2026 | 7.8% | 19.8% | 26.5% | 21% | 12.1% | 3.5% | 8.3% | 0.48% | 0.4% |
| Mar 2026 | 15.5% | 19.3% | 28.5% | 14.6% | 10.6% | 2.6% | 7.5% | 0.94% | 0.48% |
| Apr 2026 | 9% | 23.3% | 28.7% | 15.5% | 10.7% | 3.1% | 4.4% | 4.9% | 0.34% |
| May 2026 | 22.5% | 22.1% | 21.1% | 17.2% | 10.3% | 2.9% | 2.6% | 0.91% | 0.33% |
| Jun 2026 | 24.2% | 23.9% | 18.2% | 16.1% | 10.9% | 3.1% | 2.4% | 0.8% | 0.36% |
| Jul 2026 | 17.3% | 25.6% | 23.5% | 15.7% | 11.6% | 2.9% | 2.5% | 0.57% | 0.32% |
| Aug 2026 | 27.7% | 21.7% | 20.9% | 15.2% | 8.4% | 2.9% | 2.7% | 0.39% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Contiki and Topdeck comparison changed over the last 12 months?
3 findings
- Contiki was ahead of Topdeck in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Contiki’s estimated Share of Search among tour operators in New Zealand moved from 24.3% to 21.7%, and its estimated monthly branded searches moved from 8.1K to 7.8K.
- Across the 11 months ending August 2026, Topdeck’s estimated Share of Search among tour operators in New Zealand moved from 4% to 2.9%, and its estimated monthly branded searches moved from 1.4K to 1K.
How did search popularity change for New Zealand tour operators in August 2026?
3 changes
In August 2026, Flying Kiwi overtook Contiki to take the highest estimated Share of Search among tour operators in New Zealand, at 27.7%.
In August 2026, Contiki lost estimated Share of Search among tour operators in New Zealand, from 25.6% to 21.7%.
Estimated monthly branded searches for Topdeck in New Zealand fell 23.7% over 11 measured months, from 1.4K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Contiki’s and Topdeck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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