KFC vs Lord of the Fries:Which is more popular by branded search in New Zealand?
In August 2026, KFC had more branded searches than Lord of the Fries among fried chicken chains in New Zealand. KFC was estimated to have 301K branded searches compared to Lord of the Fries’ 430, and held an 81% Share of Search versus Lord of the Fries’ 0.12%.
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Which is more popular in search, KFC or Lord of the Fries?
Compare the fried chicken chains New Zealanders order from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KFC, Lord of the Fries. The figures are in the table below the chart.
View monthly share of search table
| Month | KFC | Popeyes | Nando's | Lord of the Fries |
|---|---|---|---|---|
| Oct 2025 | 85.7% | 8.9% | 5.4% | 0.11% |
| Nov 2025 | 83.7% | 10.2% | 6% | 0.13% |
| Dec 2025 | 83.6% | 10% | 6.2% | 0.15% |
| Jan 2026 | 80% | 12.3% | 7.5% | 0.16% |
| Feb 2026 | 82.1% | 10.8% | 6.9% | 0.2% |
| Mar 2026 | 81.4% | 10.6% | 7.8% | 0.17% |
| Apr 2026 | 80.5% | 11.3% | 8% | 0.14% |
| May 2026 | 80.7% | 10.8% | 8.4% | 0.13% |
| Jun 2026 | 81.4% | 10.7% | 7.7% | 0.11% |
| Jul 2026 | 81.4% | 10.3% | 8.2% | 0.11% |
| Aug 2026 | 81% | 11.1% | 7.8% | 0.12% |
| Sep 2026 | — | — | — | — |
How has the KFC and Lord of the Fries comparison changed over the last 12 months?
3 findings
- KFC was ahead of Lord of the Fries in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KFC’s estimated Share of Search among fried chicken chains in New Zealand moved from 85.7% to 81%, and its estimated monthly branded searches moved from 458K to 301K.
- Across the 11 months ending August 2026, Lord of the Fries’ estimated Share of Search among fried chicken chains in New Zealand moved from 0.11% to 0.12%, and its estimated monthly branded searches moved from 580 to 430.
How did search popularity change for New Zealand fried chicken chains in August 2026?
2 changes
Estimated monthly branded searches for KFC in New Zealand fell 34.2% over 11 measured months, from 458K to 301K in August 2026.
Estimated monthly branded searches for Lord of the Fries in New Zealand fell 25.9% over 11 measured months, from 580 to 430 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KFC’s and Lord of the Fries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KFC
23 branded search terms
- kfc
- kfc bombay
- kfc botany
- kfc bucket
- kfc c
- kfc chicken
- kfc co nz
- kfc deals
- kfc deals with prices
- kfc delivery
- kfc eastgate
- kfc henderson
- kfc lynfield
- kfc menu
- kfc near me
- kfc nz
- kfc online
- kfc pakuranga
- kfc panmure
- kfc richmond
- kfc snack box
- kfc sylvia park
- kfc trading hours
Lord of the Fries
7 branded search terms
- lord of the fries
- lord of the fries menu
- lord of the fries near me
- lord of the fries nz
- lordofthefries
- lordofthefries menu
- lordofthefries nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.