KFC vs Nando's:Which is more popular by branded search in New Zealand?
In August 2026, KFC had more branded searches than Nando's among fried chicken chains in New Zealand. KFC was estimated to have 301K branded searches compared to Nando's’ 29.2K, and held an 81% Share of Search versus Nando's’ 7.8%.
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Which is more popular in search, KFC or Nando's?
Compare the fried chicken chains New Zealanders order from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KFC, Nando's. The figures are in the table below the chart.
View monthly share of search table
| Month | KFC | Popeyes | Nando's | Lord of the Fries |
|---|---|---|---|---|
| Oct 2025 | 85.7% | 8.9% | 5.4% | 0.11% |
| Nov 2025 | 83.7% | 10.2% | 6% | 0.13% |
| Dec 2025 | 83.6% | 10% | 6.2% | 0.15% |
| Jan 2026 | 80% | 12.3% | 7.5% | 0.16% |
| Feb 2026 | 82.1% | 10.8% | 6.9% | 0.2% |
| Mar 2026 | 81.4% | 10.6% | 7.8% | 0.17% |
| Apr 2026 | 80.5% | 11.3% | 8% | 0.14% |
| May 2026 | 80.7% | 10.8% | 8.4% | 0.13% |
| Jun 2026 | 81.4% | 10.7% | 7.7% | 0.11% |
| Jul 2026 | 81.4% | 10.3% | 8.2% | 0.11% |
| Aug 2026 | 81% | 11.1% | 7.8% | 0.12% |
| Sep 2026 | — | — | — | — |
How has the KFC and Nando's comparison changed over the last 12 months?
3 findings
- KFC was ahead of Nando's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KFC’s estimated Share of Search among fried chicken chains in New Zealand moved from 85.7% to 81%, and its estimated monthly branded searches moved from 458K to 301K.
- Across the 11 months ending August 2026, Nando's’ estimated Share of Search among fried chicken chains in New Zealand moved from 5.4% to 7.8%, and its estimated monthly branded searches moved from 28.7K to 29.2K.
How did search popularity change for New Zealand fried chicken chains in August 2026?
1 change
Estimated monthly branded searches for KFC in New Zealand fell 34.2% over 11 measured months, from 458K to 301K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KFC’s and Nando's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KFC
23 branded search terms
- kfc
- kfc bombay
- kfc botany
- kfc bucket
- kfc c
- kfc chicken
- kfc co nz
- kfc deals
- kfc deals with prices
- kfc delivery
- kfc eastgate
- kfc henderson
- kfc lynfield
- kfc menu
- kfc near me
- kfc nz
- kfc online
- kfc pakuranga
- kfc panmure
- kfc richmond
- kfc snack box
- kfc sylvia park
- kfc trading hours
Nando's
27 branded search terms
- botany nandos
- nando's
- nando's chicken
- nando's delivery
- nando's menu
- nando's near me
- nandos
- nandos centre place
- nandos chicken
- nandos courtenay place
- nandos delivery
- nandos hamilton
- nandos lunn ave
- nandos menj
- nandos near me
- nandos new lynn
- nandos northlands
- nandos northwest
- nandos nz
- nandos online
- nandos perinaise
- nandos queen street
- nandos sauce
- nandos st lukes
- nandos sylvia park
- nandos the base
- nandos westgate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.