How popular isLord of the Fries in search?
In August 2026, there were an estimated 430 branded searches for Lord of the Fries in New Zealand which is down 25.9% over the last 11 months. Lord of the Fries holds 0.12% estimated Share of Search among New Zealand fried chicken chains and is ranked 4th of 4 competitors for search popularity.
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Which fried chicken chains compete with Lord of the Fries?
Share of Search by month for KFC, Popeyes, Nando's, Lord of the Fries. The figures are in the table below the chart.
View monthly share of search table
| Month | KFC | Popeyes | Nando's | Lord of the Fries |
|---|---|---|---|---|
| Oct 2025 | 85.7% | 8.9% | 5.4% | 0.11% |
| Nov 2025 | 83.7% | 10.2% | 6% | 0.13% |
| Dec 2025 | 83.6% | 10% | 6.2% | 0.15% |
| Jan 2026 | 80% | 12.3% | 7.5% | 0.16% |
| Feb 2026 | 82.1% | 10.8% | 6.9% | 0.2% |
| Mar 2026 | 81.4% | 10.6% | 7.8% | 0.17% |
| Apr 2026 | 80.5% | 11.3% | 8% | 0.14% |
| May 2026 | 80.7% | 10.8% | 8.4% | 0.13% |
| Jun 2026 | 81.4% | 10.7% | 7.7% | 0.11% |
| Jul 2026 | 81.4% | 10.3% | 8.2% | 0.11% |
| Aug 2026 | 81% | 11.1% | 7.8% | 0.12% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81% | 301K | -4.2% | -0.5 points | |
| 2, held 2nd | 11.1% | 41.2K | +4% | +0.8 points | |
| 3, held 3rd | 7.8% | 29.2K | -7.7% | -0.4 points | |
| 4, held 4th | 0.12% | 430 | +2.4% | 0 points |
1.
KFC81%
held 1st · 301K estimated branded searches · -4.2% vs prior month · -0.5 points
2.
Popeyes
11.1%
held 2nd · 41.2K estimated branded searches · +4% vs prior month · +0.8 points
3.
Nando's
7.8%
held 3rd · 29.2K estimated branded searches · -7.7% vs prior month · -0.4 points
0.12%
held 4th · 430 estimated branded searches · +2.4% vs prior month · 0 points
Compare search popularity between Lord of the Fries and its closest rivals
How has branded search demand for Lord of the Fries changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lord of the Fries in New Zealand fell from 580 to 430.
- Across the 11 months ending August 2026, Lord of the Fries’ estimated Share of Search among fried chicken chains in New Zealand held steady, from 0.11% to 0.12%.
How did search popularity change for New Zealand fried chicken chains in August 2026?
3 changes
In August 2026, Popeyes gained estimated Share of Search among fried chicken chains in New Zealand, from 10.3% to 11.1%.

Estimated monthly branded searches for KFC in New Zealand fell 34.2% over 11 measured months, from 458K to 301K in August 2026.

Estimated monthly branded searches for Lord of the Fries in New Zealand fell 25.9% over 11 measured months, from 580 to 430 in August 2026.
How is Lord of the Fries measured?
Brandwave collects information about searches that people make online using Lord of the Fries’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- lord of the fries
- lord of the fries menu
- lord of the fries near me
- lord of the fries nz
- lordofthefries
- lordofthefries menu
- lordofthefries nz
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Is Lord of the Fries your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.