KES Electrical vs PERL Electrical:Which is more popular by branded search in New Zealand?
In August 2026, PERL Electrical had more branded searches than KES Electrical among new plymouth electrical contractors in New Zealand. PERL Electrical was estimated to have 330 branded searches compared to KES Electrical’s 110, and held an 11.4% Share of Search versus KES Electrical’s 3.8%.
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Which is more popular in search, KES Electrical or PERL Electrical?
Compare New Plymouth electrical contractors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PERL Electrical, KES Electrical. The figures are in the table below the chart.
View monthly share of search table
| Month | Laser Electrical | Electric L | PERL Electrical | KES Electrical |
|---|---|---|---|---|
| Oct 2025 | 73% | 10.3% | 11.4% | 5.3% |
| Nov 2025 | 70.9% | 12.8% | 12.8% | 3.5% |
| Dec 2025 | 69.6% | 12.1% | 15.4% | 2.9% |
| Jan 2026 | 72.1% | 12.4% | 12.4% | 3.2% |
| Feb 2026 | 71.6% | 13.1% | 12.4% | 2.8% |
| Mar 2026 | 69% | 12.5% | 15.5% | 3% |
| Apr 2026 | 73.4% | 9.1% | 12.8% | 4.7% |
| May 2026 | 72% | 10.8% | 13.3% | 3.9% |
| Jun 2026 | 77.1% | 9% | 10.5% | 3.3% |
| Jul 2026 | 72.9% | 10.4% | 13.2% | 3.6% |
| Aug 2026 | 69.6% | 15.2% | 11.4% | 3.8% |
| Sep 2026 | — | — | — | — |
How has the KES Electrical and PERL Electrical comparison changed over the last 12 months?
3 findings
- PERL Electrical was ahead of KES Electrical in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KES Electrical’s estimated Share of Search among new plymouth electrical contractors in New Zealand moved from 5.3% to 3.8%, and its estimated monthly branded searches moved from 150 to 110.
- Across the 11 months ending August 2026, PERL Electrical’s estimated Share of Search among new plymouth electrical contractors in New Zealand held steady at 11.4%, and its estimated monthly branded searches moved from 320 to 330.
How did search popularity change for New Zealand new plymouth electrical contractors in August 2026?
3 changes
In August 2026, Electric L overtook PERL Electrical to rank 2nd among new plymouth electrical contractors in New Zealand, at 15.2%.
In August 2026, PERL Electrical lost estimated Share of Search among new plymouth electrical contractors in New Zealand, from 13.2% to 11.4%.
Estimated monthly branded searches for KES Electrical in New Zealand fell 26.7% over 11 measured months, from 150 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KES Electrical’s and PERL Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KES Electrical
2 branded search terms
- kes electrical
- kes electrical new plymouth
PERL Electrical
2 branded search terms
- perl electrical
- perl electrical napier
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.