Kelly Tarlton's vs Waitangi Treaty Grounds:Which is more popular by branded search in New Zealand?
In August 2026, Kelly Tarlton's had more branded searches than Waitangi Treaty Grounds among visitor attractions in New Zealand. Kelly Tarlton's was estimated to have 52.5K branded searches compared to Waitangi Treaty Grounds’ 4.7K, and held an 11.1% Share of Search versus Waitangi Treaty Grounds’ 0.99%.
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Which is more popular in search, Kelly Tarlton's or Waitangi Treaty Grounds?
Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kelly Tarlton's, Waitangi Treaty Grounds. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Tower | Rainbow's End | Kelly Tarlton's | Hobbiton Movie Set | Skyline Queenstown | Waitomo Glowworm Caves | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Te Puia | Agrodome | All Blacks Experience | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 14.9% | 9.7% | 9.4% | 9.4% | 9% | 5.2% | 6.3% | 4.8% | 3.6% | 3.3% | 2.5% | 2.1% | 1.1% | 1.8% |
| Nov 2025 | 18.2% | 11.2% | 7.8% | 10.4% | 10.3% | 10.4% | 4.6% | 7.2% | 4.3% | 4.2% | 2.9% | 2.8% | 2.3% | 1.5% | 1.9% |
| Dec 2025 | 17.3% | 12.4% | 8.1% | 9.4% | 9.9% | 9.9% | 6.6% | 6.3% | 4.9% | 3.9% | 2.7% | 2.8% | 2.2% | 1.4% | 2.2% |
| Jan 2026 | 13.5% | 14.3% | 9.3% | 10% | 9.2% | 11.1% | 6.2% | 6.5% | 4.6% | 3.7% | 3.1% | 3% | 2% | 1.3% | 2.1% |
| Feb 2026 | 16.9% | 9.8% | 7.9% | 9.3% | 11.5% | 11.1% | 5.3% | 6.6% | 4.8% | 3.7% | 3.3% | 3.3% | 1.8% | 1.4% | 3.3% |
| Mar 2026 | 15.1% | 9.1% | 8.6% | 9.8% | 10.6% | 13.1% | 5.7% | 6.4% | 5.2% | 4% | 3.6% | 3% | 1.9% | 1.5% | 2.4% |
| Apr 2026 | 15.4% | 13.6% | 9.8% | 9% | 10.8% | 10.1% | 6.1% | 5.6% | 5.4% | 4.1% | 3% | 2.5% | 2% | 1% | 1.7% |
| May 2026 | 17% | 12.1% | 11.7% | 10% | 9.8% | 9.2% | 5.3% | 5.6% | 5.8% | 3.4% | 2.7% | 2.8% | 2.1% | 0.93% | 1.5% |
| Jun 2026 | 15.6% | 13.3% | 11.9% | 10% | 9.6% | 10.2% | 4.8% | 6% | 5.3% | 4.1% | 2.5% | 2.5% | 2% | 1% | 1.1% |
| Jul 2026 | 15.1% | 15.6% | 11.1% | 8.9% | 8.9% | 9.6% | 6.7% | 5.1% | 6% | 4.2% | 2% | 2.3% | 2.2% | 1.2% | 1% |
| Aug 2026 | 17.9% | 12.4% | 11.1% | 10.4% | 10.3% | 9.3% | 5.4% | 5.3% | 4.9% | 3.9% | 2.9% | 2.2% | 1.8% | 1.2% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Kelly Tarlton's and Waitangi Treaty Grounds comparison changed over the last 12 months?
3 findings
- Kelly Tarlton's was ahead of Waitangi Treaty Grounds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kelly Tarlton's’ estimated Share of Search among visitor attractions in New Zealand moved from 9.7% to 11.1%, and its estimated monthly branded searches moved from 57.3K to 52.5K.
- Across the 11 months ending August 2026, Waitangi Treaty Grounds’ estimated Share of Search among visitor attractions in New Zealand moved from 1.8% to 0.99%, and its estimated monthly branded searches moved from 10.7K to 4.7K.
How did search popularity change for New Zealand visitor attractions in August 2026?
1 change
Estimated monthly branded searches for Waitangi Treaty Grounds in New Zealand fell 55.9% over 11 measured months, from 10.7K to 4.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kelly Tarlton's’ and Waitangi Treaty Grounds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kelly Tarlton's
17 branded search terms
- book me kelly tarltons
- cheap kelly tarltons tickets
- grabone kelly tarltons
- kelly tarlton
- kelly tarlton hours
- kelly tarlton opening hours
- kelly tarlton prices
- kelly tarlton tickets
- kelly tarlton's
- kelly tarltons bookme
- kelly tarltons deals
- kelly tarltons deals grab one
- kelly tarltons discount
- kelly tarltons near me
- kelly tarltons penguin
- kellytarltons co nz
- sealife kelly tarltons
Waitangi Treaty Grounds
6 branded search terms
- waitangi org nz
- waitangi treaty grounds
- waitangi treaty grounds free
- waitangi treaty grounds tau henare drive waitangi
- waitangi treaty grounds tickets
- waitangi treaty grounds tour
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