Kazoo vs Petmate:Which is more popular in New Zealand?
In October 2026, Petmate had more branded searches than Kazoo among pet accessory brands in New Zealand. Petmate had about 120 branded searches, while Kazoo had 100. Petmate made up 3.3% of all pet accessory brand searches we track, and Kazoo accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about pet accessory brands, neither Kazoo nor Petmate appeared in any of the five answers.
Who do people search for more?
Petmate, about 20% more searches than Kazoo
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top pet accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Kazoo nor Petmate showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
EzyDog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Puchi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
8 Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Brooklyn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rogz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kazoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet accessory brands
5 answers
Asked ChatGPT
“Which pet accessory brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet accessory brands in New Zealand?”
Asked ChatGPT
“What's the best pet accessory brand in New Zealand for dogs and cats?”
Searched Google, AI Overview
“best pet accessories”
Searched Google, AI Overview
“pet collars nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kazoo or Petmate more popular in search?
This chart shows how often people search Google for Kazoo and Petmate by name. Each line represents a brand's share of searches for all 11 pet accessory brands we track, month by month, from searches in New Zealand.
Share of searches by month for Petmate, Kazoo. The figures are in the table below the chart.
View monthly share of searches table
| Month | EzyDog | KONG | The Brooklyn | Rogz | Petmate | Kazoo | Savic | Puchi | Ferplast | Dogit | 8 Paws |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 36.9% | 34.8% | 9.6% | 4.5% | 3.9% | 3.6% | 2.7% | 0.9% | 1.8% | 0.6% | 0.6% |
| Dec 2025 | 40.2% | 33.7% | 6.2% | 5.3% | 4.1% | 3.2% | 1.8% | 2.6% | 2.3% | 0.29% | 0.29% |
| Jan 2026 | 41.3% | 30.2% | 9.3% | 5.8% | 4.1% | 3.5% | 1.5% | 1.5% | 2% | 0.58% | 0.29% |
| Feb 2026 | 35.5% | 34.8% | 6.7% | 6.4% | 7.7% | 3.2% | 1.6% | 1.3% | 2.2% | 0.32% | 0.32% |
| Mar 2026 | 33% | 36% | 7.7% | 5.3% | 8.6% | 3.2% | 1.5% | 1.2% | 2.4% | 0.59% | 0.59% |
| Apr 2026 | 33.5% | 34.9% | 8.9% | 5% | 8.3% | 3.3% | 1.4% | 1.1% | 2.8% | 0.55% | 0.28% |
| May 2026 | 31.9% | 33.8% | 10.5% | 4.1% | 9.5% | 3.2% | 1.9% | 1.4% | 2.7% | 0.54% | 0.54% |
| Jun 2026 | 32.2% | 37.1% | 11.4% | 4.7% | 5% | 4.4% | 2% | 1.2% | 1.2% | 0.58% | 0.29% |
| Jul 2026 | 35.3% | 38% | 8.6% | 4.8% | 4.5% | 3.2% | 1.9% | 1.3% | 1.9% | 0.27% | 0.27% |
| Aug 2026 | 34% | 34.8% | 6.9% | 4.5% | 11.2% | 2.9% | 2.1% | 1.9% | 1.1% | 0.27% | 0.27% |
| Sep 2026 | 37.7% | 37.7% | 7.9% | 5.2% | 2.4% | 3.3% | 2.4% | 0.91% | 1.5% | 0.61% | 0.3% |
| Oct 2026 | 39.1% | 38.8% | 5.8% | 4.4% | 3.3% | 2.8% | 2.2% | 1.9% | 0.83% | 0.55% | 0.28% |
How has branded search for Kazoo and Petmate changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Kazoo took it in September 2026, Petmate took it in October 2026.
- Across the 12 months ending October 2026, Kazoo’s share of searches among pet accessory brands in New Zealand moved from 3.6% to 2.8%, and its estimated monthly branded searches moved from 120 to 100.
- Across the 12 months ending October 2026, Petmate’s share of searches among pet accessory brands in New Zealand moved from 3.9% to 3.3%, and its estimated monthly branded searches moved from 130 to 120.
How did search popularity change for New Zealand pet accessory brands in October 2026?
2 changes
In October 2026, Petmate overtook Kazoo to rank 5th among pet accessory brands in New Zealand, with 3.3% of the searches.
In October 2026, Kazoo lost share of searches among pet accessory brands in New Zealand, from 3.3% to 2.8%.
How are Kazoo’s and Petmate’s branded searches counted?
28 search terms
Brandwave collects information about searches that people make online using Kazoo’s and Petmate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kazoo
2 branded search terms
- kazoo dog bed
- kazoo pet
Petmate
26 branded search terms
- petmate
- petmate barnhome
- petmate cage
- petmate carrier
- petmate cat carrier
- petmate charcoal filters
- petmate compass kennel
- petmate crate
- petmate dog carrier
- petmate dog crate
- petmate dog house
- petmate dog kennel
- petmate giant kennel
- petmate igloo
- petmate kennel
- petmate kennel cab
- petmate litter
- petmate litter dome
- petmate litter pan
- petmate pet carrier
- petmate pet porter
- petmate pet taxi
- petmate replendish
- petmate sky kennel
- petmate vari kennel
- petmate water fountain
Other head-to-heads among pet accessory brands
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